Working with Univision Local Media, St. Jude Children’s Research Hospital raised $4 million during this year’s Promesa y Esperanza® (Promise and Hope) radio event held in 17 media markets in the U.S. and Puerto Rico on April 7 – 8.
St. Jude is leading the way the world understands, treats and defeats childhood cancers and other life-threatening diseases. Thanks to events like this one, families never receive a bill from St. Jude for treatment, travel, housing or food — because all a family should worry about is helping their child live.
By collaborating with Univision, coverage of the St. Jude mission extended across several of their platforms to reach Hispanic consumers from coast to coast who stay connected via its radio network, television affiliates, network programs, websites and social media. St. Jude content included more than 30 hours of radio programming and featured several patient family stories.
“I am proud of our steadfast commitment to St. Jude Children’s Research Hospital and our community through this annual radio event,” said Randy Falco, president and CEO of Univision Communications Inc. “St. Jude’s mission and dedication to such an important cause aligns with our vision as a mission-driven Company and we are pleased to partner and create awareness and support among our radio listeners.”
Univision radio listeners still have the opportunity to become Angeles de Esperanza (Angels of Hope) by pledging to make a monthly donation of $20 or more by calling 1-800-998-8432 or visiting promesayesperanza.org.
Since the partnership’s inception in 2006, the St. Jude/Univision national radio event has raised more than $56 million dollars.
“The dedication and passion from everyone at Univision this year was truly remarkable,” said Richard Shadyac Jr., President and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children's Research Hospital. “From radio talent who also shared their broadcasts on social media, to national TV personalities that told St. Jude patient families stories while proudly wearing a St. Jude lapel pin; their efforts will help St. Jude doctors and researchers find cures for children fighting cancer and other life-threatening diseases.”
Several Univision popular on-air personalities supported the event including: Javier Romero of Desayuno Musical, Raúl Brindis of El Show de Raúl Brindis, Alberto Sardiñas of Intimo, Enrique Santos of El Show de Enrique Santos, Omar Velasco and Argelia Atilano of El show de Omar y Argelia, Fernanda Kelly of Lanzate, Raúl Molinar, Sylvia del Valle and Andrés Maldonado of El Bueno, La Mala y El Feo, Pancho Mercado and Rene Pineda of Uforia Nation, María Esther Mendéz, and Verónica Rivera of Más Variedad, Donaji and Ysaac Alvarez of K-LOVE, Pamela Silva Conde of Primer Impacto, Carlos Calderón of Sal y Pimienta, Lili Estefan of El Gordo y La Flaca, Maity Interiano, William Valdés, Karla Martínez and Alejandro Chabán of Despierta América, among others.
Participating Hispanic artists included: Chino y Nacho, Grupo Intocable, Banda El Recodo, Gerardo Ortiz, Maná, Alexis y Fido, Roberto Tapia, Los Huracanes del Norte, Banda Los Recoditos, Bárbara Padilla, Noel Torres, Jay Ruiz, Frankie J., Duelo, Kevin Ortiz, Régulo Caro, Fey, Mario Bautista, Villa 5, Jorge Celedón, Jesús Mendoza, La Maquinaria Norteña, La Energía Norteña, La Reunión Norteña, Alto Mando, La Alianza Norteña, Los Pescadores del Río Conchos, Costumbre, Los Gallitos, Arsenal, La Fiera De Ojinaga, Grupo Control, among others.
About St. Jude Children’s Research Hospital
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since the hospital opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent, and we won’t stop until no child dies from cancer. St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food — because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org or following St. Jude on facebook.com/stjude and twitter.com/stjude.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching approximately 93% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network reaching approximately 87% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the country’s leading Spanish-language cable network, as well as Univision tlnovelas, a 24-hour cable network dedicated to novelas, Univision Deportes Network, a 24-hour cable network dedicated to sports, ForoTV, a 24-hour Spanish-language cable network dedicated to news, and an additional suite of cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; Univision Television Group, which owns and/or operates 61 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and operates 67 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; an Interactive network of online and mobile apps and products including UVideos, a bilingual digital video network serving Hispanic America, Uforia, a music application featuring multimedia music content, including over 65 radio stations, videos, exclusive digital channels and a custom radio offering with more than 25 million songs, Univision.com, the No. 1 most-visited Spanish-language website among U.S. online Hispanics, and Univision Partner Group, a specialized advertising and publisher network. UCI’s assets also include a minority stake in El Rey Network, a 24-hour English-language network founded by maverick filmmaker Robert Rodriguez, and a joint venture with Disney/ABC Television Network for Fusion, a news, pop culture and satire TV and digital network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net.