St. Jude receives brand recognition

Memphis, Tennessee, April 24, 2017

Harris Poll Brand of the Year 2017

For the fourth year in a row, St. Jude Children's Research Hospital has been named the Health Non-Profit Brand of the Year based on the 2017 Harris Poll EquiTrend® Equity Score. Among health non-profits, St. Jude also ranked highest in trust.

Harris Poll EquiTrend is an annual brand equity study that compares the brand health of more than 4,000 unique brands across nearly 500 categories. It evaluates consumer engagement and offers a complete picture of a brand's position inside and outside its industry.

"Each year, millions of donors and volunteers embrace our mission to find cures for children fighting cancer and other life-threatening diseases," said Richard Shadyac Jr., President and CEO of ALSAC/St. Jude Children's Research Hospital. "This recognition of St. Jude acknowledges the strength of our mission and brand, and that translates into support for the many families who turn to St. Jude for lifesaving care for their children."

More than 100,000 Americans participated in the study, and each respondent was asked to rate 40 randomly selected brands. Each brand received about 1,000 ratings. Respondents for the survey were selected from among those who have agreed to participate in Harris Poll surveys. The data have been weighted to reflect the composition of the adult population. Brands were rated on measures of a brand's health, including familiarity, quality, emotional connection, trust, reputation and loyalty.  

To read more about the Harris Poll EquiTrend survey, visit

St. Jude Children's Research Hospital received the highest numerical Equity Score and the highest numerical score relating to Trust and Love among Health Non-Profit brands included in the 2017 Harris Poll Equitrend® Study, which is based on opinions of 102,617 U.S. consumers ages 15 and over surveyed online between December 30, 2016 and February 21, 2017. Your opinion may differ. "Highest Ranked" was determined by a pure ranking of a sample of Health Non-Profit brands.

St. Jude Children's Research Hospital
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. St. Jude has the world’s best survival rates for some of the most aggressive childhood cancers, and treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since we opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent. St. Jude freely shares the breakthroughs we make, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food — because all a family should worry about is helping their child live. Join the St. Jude mission by visiting or following St. Jude on and