Skip to main content

Send good fortune forward this Lunar New Year with Asian American and Pacific Islander-led brands brands 

Explore companies that are supporting the lifesaving mission of St. Jude: Finding cures. Saving children. ®

 
 

Thanks to Gold House and our partners below, we have a selection of Asian American and Pacific Islander-led brands opening their hearts and finding ways to give back to St. Jude families this Lunar New Year season.

By supporting these brands Feb. 1 – 12, you’ll help ensure families never receive a bill from St. Jude for treatment, travel, housing or food — because all a family should worry about is helping their child live.

 
 
Asha Pops - Asian American founded brand partnering with St. Jude for Lunar New Year

Add a superfood snack to your Lunar New Year feast, and you have the option to add a donation to St. Jude.

About AshaPops: Founded by mother and son duo, Asha & Jai bring plant-based superfoods to the U.S. that Asha grew up eating in India, starting with popped water lily seeds. 

 
Asian American Girl Club - Asian American founded brand partnering with St. Jude for Lunar New Year

When you place an order for your Asian American Girl Club gear, you have the option to add a donation to St. Jude

About Asian American Girl Club: AAGC is an apparel company set to redefine what it means to be a modern Asian American woman, founded by Ally Maki, a fourth generation Japanese American actress known for her roles in Toy Story 4, Marvel’s Cloak and Dagger, and TBS’ Wrecked.

 
Capsul - Asian American founded brand partnering with St. Jude for Lunar New Year

Ring in a prosperous new year with a Capsule wallet purchase, and you’ll have the option to add a donation to St. Jude

About Capsule: Capsule® is a lifestyle brand focused on elevating the design of products we use every day. Its distinct design approach to traditional leathercraft has added a refreshing perspective to an otherwise conventional industry. 

 

 
Covry - Asian American founded brand partnering with St. Jude for Lunar New Year

When you purchase your Covry eyewear, you'll have the option to add a donation to St. Jude. You may even get a little thank you from Covry for your donation!

About Covry Eyewear: Covry was founded to celebrate beautiful diverse face shapes. The founders always settled for eyewear that never fit quite right, which inspired them to create their signature Elevated Fit®, designed to complement low nose bridges and high cheekbones. 

 
Eggloo - Asian American founded brand partnering with St. Jude for Lunar New Year

Add Eggloo waffle mix to your Lunar New Year feast, and you’ll have the option to add a donation to St. Jude.

About Eggloo: Eggloo highlights the Asian American experience through nostalgic sweets and snacks. The concept is based on the founders’ childhood growing up eating egg waffles in Chinatown and has garnered attention for its unique flavors, which include Butterfly Pea, Lychee Rose, Horlick, and more. 

 
Neuro - Asian American founded brand partnering with St. Jude for Lunar New Year

Get your year started right with Neuro gum to give you the natural caffeine boost you need. Neuro will also match donations up to $1000 for purchases and donations.

About Neuro: Neuro is a health and wellness company that creates functional gum and mints that you can take anywhere, anytime to refresh your state of mind and do more. Neuro’s products are specially formulated with natural caffeine, L-theanine and B-vitamins to sustain mental endurance, calmness, and clarity. 

 
Nimble Made - Asian American founded brand partnering with St. Jude for Lunar New Year

Start Lunar New Year in style with your Nimble Made purchase, and you'll have the option to add a donation to St. Jude.

About Nimble Made: Nimble Made designs unique, actually-slim men’s dress shirts with a trimmed shirt & sleeve length, chest & back/shoulder. The product was inspired by the founders’ desire to solve the issue of industry “slim fit” being too large for Asian-American frames.

 
nona lim - Asian American founded brand partnering with St. Jude for Lunar New Year

Close out your Lunar New Year feast with Nona Lim, and you’ll have the option to add a donation to St. Jude.

About Nona Lim: Nona Lim is on a mission to redefine the Asian packaged food market. The company produces fresh, clean-label Asian comfort foods such as bone broths, soups and noodles that are not only delicious and good for you, but convenient too.

 
Gold House - Asian American founded brand partnering with St. Jude for Lunar New Year

About Gold House: Gold House is a nonprofit collective of diverse leaders dedicated to forging stronger bonds that empower Asians to lead more authentic and successful lives. Its ventures include Gold Rush, an accelerator for the most promising Asian-led companies to achieve partnerships, mentorship, and community, and more. Learn more at goldhouse.org or follow @goldhouseco on Instagram.