A Look Back at Your Impact

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Your Support Since 2010


Reported as of February 2020

The Power of Partnership

St. Jude Children's Research Hospital® was founded based on a lifesaving mission: Finding cures. Saving children.® But, we can't do it alone. Because of the dedicated support of partners like Carnival Cruise Line, St. Jude is able to lead the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Finding a cure is no easy feat. But the chances of a world where no child dies from cancer are higher because of you.


Dreams Come to Life

carnival dreamscape

As the Official Celebration Partner of St. Jude, Carnival hosts events at the hospital and raises money through a variety of fundraising initiatives, both onboard and ashore, including the Groove for St. Jude dance party and Build-A-Bear Workshop at Sea where families can buy their own St. Jude-themed keepsake bear. The Horizon and Panorama also boast a stunning three-deck-high "Dreamscape" LED atrium sculpture that displays artwork from St. Jude patients. Guests on all Vista class ships can satisfy their sweet tooth with a Brownie Buoy, a delicious ice cream concoction designed by the children of St. Jude with all profits donated to the hospital.


Celebrate for a Cause

Carnival ships are known for cruising millions of passengers out to sea every year, giving each one a unique cruising experience. During yet another year of partnership, those qualities carried over in your dedication to St. Jude. Throughout 2019, you created family memories, laughter and fun through patient events at the hospital, and helped spread our lifesaving mission to more than 4 million guests aboard your ships through Groove for St. Jude and other activities.

Once again, Carnival sponsored DJ Irie as the entertainment for the annual St. Jude Teen Formal. Not only did he provide the soundtrack for the patients to have fun at the event, but he also helped St. Jude patient Paishence discover a way to make a career out of her passion for music. After the formal Paishence went on to become the first St. Jude patient to curate an Apple Music playlist. Learn more here.

carnival at prom
carnival at prom
carnival at prom

On April 29, you kicked off your International Dance Day celebration across its fleet of ships and invited guests aboard the ships, fans on shore and celebrity friends to #GrooveforStJude in honor of the patients and families of St. Jude. For every video that was uploaded to social media with the hashtag, Carnival made a $2 donation to St. Jude raising $20,000.

groove for st. jude

And because the fun in giving back to others didn't stop, Carnival's Choose Fun airship took to the air again across the West Coast to benefit St. Jude when photos with appropriate hashtags were uploaded. Thanks to your spirit of giving, you sailed the sea and raised $30,000 for the kids of St. Jude.


Carnival's Trade Marketing team joined the fun and hosted your WUATA (Why Use A Travel Advisor) t-shirt promotion in conjunction with their events and honored the partnership with Travel Advisors—the fun experts for Carnival guests. You also sold t-shirts for $20 and raised even more money for the hospital.
And, there's more. the Annual Day of Play was held in conjunction with the cruise line’s hotel directors conference, where the leaders responsible for the guest operations on all of Carnival ships traveled to St. Jude for business meetings and a tour of the hospital. At the event Sept. 25 event, Carnival announced it had completed its $10 million commitment to St. Jude a year early, and, as the Official Celebration Partner of St. Jude, recommitted an additional $15 million pledge to the hospital over the next five years. With a total pledge of $33 million by 2024, it was indeed a day to celebrate an endless summer. In addition to this monumental commitment, President Christine Duffy also unveiled the patient art that would be on the Carnival Mardi Gras launching in the fall of 2020.


Dedicated Partnership


Since our partnership began in 2010, Carnival has raised more than $20 million in support of the lifesaving mission of St. Jude: Finding cures. Saving children.® On Dec. 10, you held your inaugural event for the Panorama that would sail from the Port of Long Beach. As the ship's Godmother, Vanna White selected St. Jude to be the recipient of the charitable donation in her honor.


Thank You for All You Do for the Kids of St. Jude

Because of you, St. Jude is able to save kids regardless of their financial situation. The values you continuously instill throughout your corporation—fun and memorable experiences—are the values that create an immense and invaluable partnership between Carnival Cruise Line and St. Jude Children's Research Hospital. Because you are committed to going above and beyond, we are able to continue our lifesaving mission. Thank you, Carnival Cruise Line, for your donations, and for being a beacon of hope for St. Jude children and their families.