Your Support Since 2017
Reported as of February 2020
A Year of Impact
PAL's Heroes is a 501c3 dedicated to providing financial support to St. Jude to help unlock the cure to end childhood cancer. This year you continued to find new and innovative ways to support St. Jude kids. Your annual PAL's Heroes Gala in Las Vegas offered three different auctions: online, silent and live. That's not all, St. Jude patient, Miguel, spoke to an audience of more than 200 supporters. In total, this gala raised more than $160,000 for St. Jude.
In March, you hosted a patient event in celebration of PAL's Heroes fundraising achievement of $250,000. You didn't stop there; you also held pre-event online auctions throughout the year to amplify your fundraising efforts and give back to St. Jude families.
Next, Landon Cassill, NASCAR driver and Rookie of the Year, offered his one-of-a-kind one fire suit worn in the AAA 500 at Texas Motor Speedway on November 13, 2019. This fire suit brought in an astounding $4,000 for St. Jude with Cassill commenting, "I’m honored to be able to help support such an innovative organization.”
Finally, you demonstrated how your culture of giving extends from the top down with the CEO of System Forward, franchisor of Pop-A-Lock, Don Marks, stating, “As the leader in the automotive locksmith industry, getting involved with NASCAR just made sense. I am thrilled to have a national platform for St. Jude.”
Your Support Helps St. Jude Patients Like Lucas
“All of the doctors in Chile agreed that St. Jude was the best place for Lucas. The work being done at St. Jude is years ahead of anything being done in Chile.”
- Carlos, Lucas' dad