A Look Back at Your Impact

St. Jude patient Joanna
PAL's Heroes logo

Your Support Since 2017


Reported as of February 2020

The Power of Partnership

Thanks to growing partners like PAL's Heroes, St. Jude Children's Research Hospital® can continue to make progress in our lifesaving mission: Finding cures. Saving children.® Your support means that St. Jude can lead the way the world understands, treats and defeats childhood cancer and other life-threatening diseases.

Because of your compassion, families never receive a bill from St. Jude for treatment, travel, housing or food—because all a family should worry about is helping their child live.


A Year of Impact

PAL's Heroes is a 501c3 dedicated to providing financial support to St. Jude to help unlock the cure to end childhood cancer. This year you continued to find new and innovative ways to support St. Jude kids. Your annual PAL's Heroes Gala in Las Vegas offered three different auctions: online, silent and live. That's not all, St. Jude patient, Miguel, spoke to an audience of more than 200 supporters. In total, this gala raised more than $160,000 for St. Jude.

In March, you hosted a patient event in celebration of PAL's Heroes fundraising achievement of $250,000. You didn't stop there; you also held pre-event online auctions throughout the year to amplify your fundraising efforts and give back to St. Jude families.


Next, Landon Cassill, NASCAR driver and Rookie of the Year, offered his one-of-a-kind one fire suit worn in the AAA 500 at Texas Motor Speedway on November 13, 2019. This fire suit brought in an astounding $4,000 for St. Jude with Cassill commenting, "I’m honored to be able to help support such an innovative organization.”


Finally, you demonstrated how your culture of giving extends from the top down with the CEO of System Forward, franchisor of Pop-A-Lock, Don Marks, stating, “As the leader in the automotive locksmith industry, getting involved with NASCAR just made sense. I am thrilled to have a national platform for St. Jude.”


Thankful for All You Do for the Kids of St. Jude

Because of your powerful partnership, St. Jude can save kids, regardless of their financial situation. And while St. Jude may not be located in your community, our research and discoveries are. We freely share the discoveries we make, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children.

Thank you, PAL's Heroes, for your gifts of giving and compassion, and joining the St. Jude mission. Your generosity is a beacon of hope for St. Jude children and families around the world.


Your Support Helps St. Jude Patients Like Lucas


“All of the doctors in Chile agreed that St. Jude was the best place for Lucas. The work being done at St. Jude is years ahead of anything being done in Chile.” 

- Carlos, Lucas' dad