St. Jude
Thanks and Giving®
Campaign

 
Marlo Thomas with St. Jude patients Rodney and Jazel
 
 

2019 FUNDS RAISED

$122 Million

 ... and counting

 

2004-2019 FUNDS RAISED

$1.1 Billion

 ... and counting

A Family of Partners

The St. Jude Thanks and Giving campaign is where many of the nation's leading companies and brands come together in support of our lifesaving mission: Finding cures. Saving children.® Their remarkable support and dedication reminds shoppers to give thanks for the healthy kids in their lives, and give to those who are not.

 

The Stars Shine for the Kids of St. Jude

 
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Each year, Tony Thomas, renowned director and son of St. Jude founder Danny Thomas, gathers celebrity friends like Jennifer Aniston, Sofia Vergara, Michael Strahan, Luis Fonsi and Brad Paisley to create commercials to air on TV, in theatres and online. 

While stars like Rhett and Link, MatPat and Stephanie, Chip and Joanna Gaines, Rio Roma, Kirk Franklin, Elizabeth Gutierrez, Colton Underwood, Shalom Blac, Adrienne Calvo, JoAnna Garcia share stories of support via online video testimonials and social media.

These TV, film, music and social media personalities, along with our own special stars—St. Jude patients—share heartwarming moments that help raise awareness and must needed funds to support our lifesaving mission.

National Media Highlights from 2019
 

St. Jude Thanks and Giving—A Season to Help Kids Live

More than 60 leading brands support the campaign during November and December by raising funds and awareness for St. Jude through in-store and online initiatives, specialty merchandise and social media engagement on platforms including Facebook and Twitter. The generous support—which includes a cross-section of more than 60 premier brands in retail, dining, travel, hospitality and media—helps raise funds that are vital to the research and treatments happening every day at St. Jude.

 

Innovative Activations Drove Visibility and Awareness

Social media continued to be an important avenue for the conversation among corporate partners, donors, friends and supporters. Facebook, Instagram, SnapChat, Twitter and YouTube were important channels for leading the conversation about why people #GiveThanks, generating excitement around Thanksgiving week and encouraging generosity on GivingTuesday and throughout the holiday season. These channels invited St. Jude supporters coast-to-coast and of all ages to join the conversation.

digital influencer

St. Jude Billboards in Times Square
The vertical display can be properly viewed from all four corners of Times Square. Placement was on the Macy’s Thanksgiving Day Parade route on Thanksgiving Day and during Christmas and New Year’s Eve in Times Square.

williams-sonoma influencer

Holiday Pop Up
An immersive Experiential Event in New York City

williams-sonoma influencer

Patient Art Tissue Paper
This holiday season, our goal was to make gifting extra special for our partners and their customers by creating tissue paper inspired by St. Jude patient art.

digital influencer

St. Jude Experience-Augmented Reality 
Download the Experience app and hold your phone up with the art in view and watch it come to life.

williams-sonoma influencer

Virtual Reality
We created this virtual reality kit to show the celebrations your support makes possible.

williams-sonoma influencer

St. Jude Holiday Products
The magazine Siempre Mujer featured St. Jude holiday products on their digital gift guide.

 

For the 16th year, the St. Jude Thanks and Giving campaign commenced with the help of the TODAY show. From November 25 to 28, viewers watched compelling stories about the strength and perseverance of patients and families and the live-saving work of St. Jude.

 
Our Multimedia Campaign Reached People at Every Touchpoint

During the season of Thanks and Giving, the social sphere was abuzz with people from around the world sharing heartwarming stories and messages to show their love for St. Jude and help raise awareness among family, friends, followers and fellow supporters.

thanks and giving multimedia
 

GivingTuesday

We have leveraged the conversation around GivingTuesday to raise funds and drive awareness for St. Jude. In 2019, thanks to our many social media supporters and partners, we raised more than $5 million—totaling at more than $9 million raised through the GivingTuesday activation since 2016. 

The Game Theorists Livestream Raises $1.3 Million

By approaching GivingTuesday differently in 2019, new audiences were engaged with a new partnership with The Game Theorists, popular YouTube creators who have 12.2 million subscribers. They hosted a nine-hour live-stream event that resulted in more than $1.3 million raised, 13.7 million views, 18,000 unique donors, 100 million engagements and 20,000 donations.

YouTube and the Game Theorists

Inspired Questions

Jackie Aina

Beauty guru Jackie Aina discusses why people should support St. Jude. Rock Spanish duo Rio Roma shared how patients inspired them during their visit to St. Jude. To hear these and more Inspired Questions stories from our St. Jude ambassadors, visit stjude.org/inspire.

 

Brad Paisley

Brad Paisley

Brad Paisley pays tribute to St. Jude Children’s Research Hospital with his new release Alive Right Now and features a duet with St. Jude patient Addie.

 

GoodGameBro & Mike Conley

Goodgamebro and Mike Conley

Facebook gaming content creator GoodGameBro joined forces with basketball superstar Mike Conley to raise more than $24,000 for St. Jude during a GivingTuesday livestream. 

 
 
 

Celebrities Give Back on GivingTuesday

The This Shirt Saves Lives promotion kicked off on GivingTuesday through the end of the year. The shirt was given as an incentive to supporters who signed up as monthly donors during the promotional period.

celebrities wearing This Shirts Saves Lives t-shirt

Above, from left to right: Tony Thomas, Sofia Vergara, Michael Strahan, Jennifer Aniston,  Luis Fonsi and Marlo Thomas

A Special Thank You to the Following Celebrities for Their Social Media Support on GivingTuesday

chip gaines

Chip Gaines
@chipgaines

 
rhett and link

Rhett and Link
@mythical

 
mike conley

Mike Conley
@mconley10

 
brad paisley

Brad Paisley
@bradpaisley

 
Stephanie Patrick

Stephanie Patrick
@cordypatrick

 
Michael Strahan

Michael Strahan
@michaelstrahan

 
 
 
 
The Movie Industry Supports St. Jude

The St. Jude Thanks and Giving campaign continues to grow each year thanks to partnerships with exhibitors across the nation. By generously sharing our campaign movie trailer with their audiences, each partner played a major role in making the 2019 campaign season a success. Additionally, several theatre industry publications included campaign ads.

collage of theater magazines
 

14 Editions of Theatre Industry Publications Featured Our Campaign Ads

The Power of Purpose

There is more to your partnership than simply being a good and caring corporate citizen. In addition to financial support, you deliver smiles. You help make it possible for our kids to spend time just being kids through activities and events held on the St. Jude campus and all around the country. When purpose is integrated into every aspect of a business, the bottom line is impacted. And at St. Jude, we know the bottom line is sometimes more than just a number: it’s a simple act of kindness. One that gives a family time to laugh and a child the chance to dream.