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Memphis, Tennessee – September 1, 2010 – The 19th annual Halloween Promotion kicks off today and encourages people nationwide to make a donation in exchange for a festive pinup to benefit St. Jude Children's Research Hospital®, the nation’s top ranked children's cancer hospital.
During the month-long Halloween Promotion, thousands of restaurants, convenience stores, grocery stores and retail locations nationwide will ask consumers to make a $1 donation to St. Jude. Donations support the hospital's groundbreaking research and lifesaving care for kids battling catastrophic childhood diseases. In exchange for their contribution, donors receive a personalized pumpkin-themed pinup that will adorn the wall of the establishment throughout the month of October.
"The support we receive for the Halloween Promotion from participating companies and their customers is invaluable to the continued success of St. Jude's mission," said Richard C. Shadyac Jr., CEO of ALSAC, the fundraising organization of St. Jude. "We are the only children's cancer hospital in the country where no child is ever denied treatment because the family can't pay and each dollar donated helps in our fight to find cures for cancer and other deadly childhood diseases."
Since the program began in 1992, MillerCoors, its distributors and other retailers have raised more than $47 million for the children of St. Jude. Last year, the promotion surpassed its goal of $5 million, raising almost $6.5 million for the hospital.
Pinups can be found at the following establishments: Al's Formal Wear, Buffalo Wild Wings, Casey's General Stores, DTLR, E-Z Mart, Fox & Hound Restaurant Group, Hess, Huddle House, Palm Beach Tan, Petland, Pizza Patrón, Pollo Tropical, Save-A-Lot and zpizza. Visit www.stjude.org/halloween for a list of all participating locations and to learn more about the Halloween Promotion.
About St. Jude
St. Jude Children's Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. St. Jude is the first and only pediatric cancer center to be designated as a Comprehensive Cancer Center by the National Cancer Institute. Founded by late entertainer Danny Thomas and based in Memphis, Tennessee, St. Jude freely shares its discoveries with scientific and medical communities around the world. St. Jude is the only pediatric cancer research center where families never pay for treatment not covered by insurance. No child is ever denied treatment because of the family's inability to pay. St. Jude is financially supported by ALSAC, its fundraising organization. In 2010, St. Jude was ranked the most trusted charity in the nation in a public survey conducted by Harris Interactive, a highly respected international polling and research firm. St. Jude was also named the nation's top children's cancer hospital in the 2010-11 Best Children's Hospitals rankings published by U.S. News & World Report. For more information, go to www.stjude.org and follow St. Jude on www.facebook.com/stjude and www.twitter.com/stjude.