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Cause-Related Marketing



Cause-related marketing programs to benefit St. Jude Children’s Research Hospital offer opportunities driven by consumers through various methods: purchase-with-purchase, percentage of sale and many other product service promotions. According to a recent study, 83% of American say that companies have a responsibility to help support causes.*

In 2004, St. Jude invited companies to be a part of the Thanks and Giving® campaign, an unprecedented union of celebrities, media retail and corporate partners that asks consumers to “Give thanks for the healthy kids in your life, and give to those who are not.”  The Thanks and Giving campaign was created in 2004 by St. Jude National Outreach Director Marlo Thomas and her siblings Terre and Tony Thomas, children of hospital founder Danny Thomas. In 2008, St. Jude Children’s Research Hospital received the Cause Marketing Forum’s Golden Halo Award, the industry’s top award.

In addition to the Thanks and Giving campaign, unique cause-related marketing programs can be developed to align with your business. When partnering with St. Jude, you can be assured one of our experienced liaisons will provide collaboration and oversight to your program. We develop programs that are measurable for St. Jude and for your company, allowing you to see the results of how a cause-related marketing program works for your employees, your customers and your sales goals.

To learn more about how a cause-related marketing program can benefit your company, please click here.


*2007 Cone Cause Evolution and Environmental Survey