Steve Froehlich
- Chief Revenue Officer
As Deputy Chief Development Officer of National Direct Marketing for ALSAC/St. Jude Children’s Research Hospital, Steve Froehlich leads a team of 60 who are responsible for all aspects of direct response fundraising to donors who give through television, telemarketing, mail, radio, Hispanic programs and digital marketing programs, including lapsed donors and acknowledgments. His responsibility also includes direct marketing for all acquisition programs, and for maintaining and upgrading donors through retention programs designed to maximize a donor’s potential for St. Jude.