What is Corporate Social Responsibility?
CSR programs, including philanthropy and volunteer efforts, are business strategies through which organizations can benefit the communities they serve while boosting their brand awareness and brand loyalty. No matter the approach, it's important for companies to prioritize and think holistically about these efforts and how they can positively impact society.
Even amid immense societal disruption, companies that consider CSR a core business strategy and maintain commitments to CSR programs are more likely to weather the storm and emerge as impactful leaders within their community, with stronger bottom lines and more engaged employees.
Power of Purpose survey highlights:
80% of organizations surveyed have a CSR program in place.
64% of respondents say standing up for social issues that are important to their employees influences CSR decisions.
The percentage of businesses with CSR programs varies by market.
- How CSR programs operate across the United States
- A deeper dive of findings in seven key geographic markets
- Key insights on the growing necessity of cause marketing