About 300 people representing the best of the Latin music and entertainment industries attended the Promesa y Esperanza (Promise and Hope) celebration January 23-25. Since the Promesa y Esperanza radiothons started in 1997, they have raised more than $100 million to support St. Jude Children’s Research Hospital.
The annual Promesa seminar in Memphis strengthens the relationship between St. Jude and the Hispanic community and fosters celebrity and industry executive involvement. Attendees included staff from more than 100 radio stations in 55 markets across the country, as well as television and Latin entertainment personalities, record label executives, corporate partners and volunteers. The event brought together St. Jude partners to thank them for their support, while offering valuable training in their particular areas of fundraising to benefit the kids of St. Jude.