Social tips & Tricks
Share the lifesaving mission of St. Jude on your social media pages to encourage your friends and followers to donate.
|Share Links!||When sharing about your fundraising campaign on social media, always include a link to your personal fundraising page so friends can donate easily or join your team.|
|Get it Trending!||Tag @StJude and use the hashtag #StJude when posting on Facebook, Twitter, and Instagram. You could even be featured on our social media pages!|
|Post Often!||Keep your fundraising efforts on everyone's mind by sharing how much money you have raised towards your goal. The more frequently you post, the more people you will reach!|
|Make it a Game!||Tag your friends in a post and challenge them to be the next to donate.|
|Say Thanks!||Thank your donors or welcome new team members by tagging them in your status.|
Sample Social Post for reference:
- Families never receive a bill from St. Jude for treatment, travel, housing or food. Join me in supporting this great cause by donating to my fundraising goal for St. Jude [insert page URL].
- Thank you @DonorName for supporting my fundraising goal for St. Jude Children's Research Hospital. Who will be next to help the kids of St. Jude? [insert page URL]
- St. Jude won't stop until no child dies from cancer. Join me in supporting their lifesaving mission by donating to my fundraiser: [insert page URL]
- I'm raising money for @StJude. You can support the kids of St. Jude by donating at [insert page URL]
- I support @StJude because families never receive a bill from St. Jude for treatment, travel, housing or food.
- Thank you @DonorName for supporting me with a donation to @St. Jude. Who's next? [insert page URL]
- St. Jude won't stop until no child dies from cancer. Make a difference by donating at [insert page URL]
Consider who you are trying to reach, and tailor your language, content and style appropriately. Writing to a busy lawyer? Keep it short and sweet. Writing to grandma? She might appreciate a chatty email.
Always imagine someone standing in a line at the grocery store and flipping through lots of email on his or her phone. What makes your message stand out?
- Subject Line: Aim for 25 characters, including spaces, so your subject line is visible across devices (mobile, tablet, PC) and email clients (Gmail, Yahoo, Outlook, etc.).
- Connect: Call people by name, remind them of your past relationship, and/or say why you’re emailing.
- Ask: Be concrete, name your goal and remember to include a link to your fundraising page.
- Detail: Explain your motivation or share a story from stjude.org.
Assume that the reader won’t get all the way to the bottom of your email. Be brief, catch his or her attention early, and make sure your email gets to the point.
Sharing the St. Jude mission can be shorter or longer, depending on your audience. Try including one of the facts below or check out stjude.org to find one that inspires you even more.
- Families never receive a bill from St. Jude for treatment, travel, housing or food — because all a family should worry about his helping their child live. See what that means to St. Jude patients and their families.
- St. Jude has increased the survival rates for acute lymphoblastic leukemia (ALL) from 4 percent before opening in 1962 to 94 percent today, giving hope to St. Jude patients like Maria Isabella.
- St. Jude is where doctors often send their toughest cases, because St. Jude has the world's best survival rates for some of the most aggressive forms of childhood cancers. Read how St. Jude is helping patient Nikalis.
- St. Jude has the world’s first pediatric proton therapy center, helping to heal patients like Zahaan.
- St. Jude treats about 8,500 children with cancer and other life-threatening diseases each year, including patient Chandler, helping them achieve their dreams.
- St. Jude is the first and only pediatric cancer center to be designated as a Comprehensive Cancer Center by the National Cancer Institute. Our lifesaving research helps kids like St. Jude patient Aamir.
- As the World Health Organization's first Collaborating Centre for Childhood Cancer, St. Jude is collaborating with the WHO on a new global childhood cancer effort to cure at least 60 percent of children with six of the most common kinds of cancer worldwide by 2030. Learn how.
- Bold key words, phrases or short sentences.
- Use shorter paragraphs to make reading on a phone easier.
- Wordiness is great for padding essays, not emails. Be concise with your word choice; no need to utilize when you can use.
- Go easy on the exclamation points. If everything’s an exclamation, then nothing is.
- Bulleted information is helpful!
Subject Line: Help me support the kids of St. Jude
Dear Mr. Smith,
You taught me in Boy Scouts that I should serve others. I’ve started a fundraiser for St. Jude Children's Research Hospital to help children fighting cancer and other life-threatening diseases.
My goal is to raise $1,000 by May 31. Please visit my fundraising page to donate and to learn more: [LINK]
The mission of St. Jude is so meaningful to me. Thanks to generous donors like you, families never receive a bill from St. Jude for treatment, travel, housing or food — because all a family should worry about is helping their child live.
Families never receive a bill from St. Jude for treatment, travel, housing or food.
This is so families can focus on helping their child live.
St. Jude won't stop until no child dies from cancer.
When St. Jude opened in 1962, childhood cancer was considered incurable. Since then, St. Jude has helped push the overall survival rate from 20% to more than 80%, and we won't stop until no child dies from cancer.
Customized care for some of the world's sickest kids
St. Jude cares for some of the world’s sickest children regardless of their race, ethnicity, beliefs, or ability to pay. Our patients receive the customized care they need to treat childhood cancer and other life-threatening diseases, no matter what barriers they may face.
St. Jude is a children's hospital that cares for patients for life.
Care doesn’t end when treatment is finished. St. Jude follows patients for life, learning from yesterday’s patients to improve care and outcomes for tomorrow.
St. Jude messaging guidelines
People interact with the St. Jude brand on a daily basis. By presenting ourselves in a clear and consistent way across all points of interaction, we reinforce who we are, how we’re unique and why people should engage with us.
This messaging is meant to provide guidance on how to tell our story in a clear and consistent way, helping strengthen understanding, deepen engagement, inspire action and drive impact.