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Support the lifesaving mission of St. Jude with our pinup promotion

St. Jude patient Brayden, diagnosed with brain cancer

St. Jude patient Brayden


Our pinup promotions

Pinup promotions are an easy way for you to support kids with cancer and other life-threatening diseases, by connecting your customers with the lifesaving mission of St. Jude Children Research Hospital: Finding cures. Saving children.© 

Every dollar donated from the sale of pinups helps ensure that families never receive a bill from St. Jude for treatment, travel, housing or food — because all a family should worry about is helping their child live.


I’d rather have a million people give me $1 than one give me a million. That way you’ve got a million people involved.

Danny Thomas, founder of St. Jude


How it works:

Donate icon

Employees ask customers to donate $1 to support the kids of St. Jude.

Participation icon

Customers sign their patient pinup with a donation amount.

Favorite icon

Display the pinups in-store to show your support for St. Jude.


Ready to partner with us?

Email to partner with us.


Our patient stories

St. Jude patient Caleb

St. Jude patient Caleb

Blood cancer


Meet Caleb

When Caleb was 18 months old, he developed bruises and a low-grade fever. His parents were in and out of the doctor’s office for weeks before they learned the cause of Caleb’s discomfort: He had a rare subtype of acute myeloid leukemia called acute megakaryoblastic leukemia. His treatment in Canada included chemotherapy and a bone marrow transplant. Unfortunately, Caleb’s cancer did not remain in remission.

When it came back, his family turned to St. Jude Children’s Research Hospital for his continuing care. St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. At St. Jude, Caleb underwent a bone marrow transplant. Treatment has been difficult and Caleb has had many complications, but he is a happy little boy who loves playing with his siblings. “We are so grateful to St. Jude,” his mom said. “Caleb loves his doctors and nurses.”


Meet Kaitlyn

Just after Kaitlyn’s first birthday, she was diagnosed with rhabdomyosarcoma. Kaitlyn was referred to St. Jude Children’s Research Hospital, where she’s received surgery to remove the tumor, chemotherapy and radiation therapy. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since it opened 50 years ago. Kaitlyn is a sweet-natured little girl. “I want her to have a happy life,” said her mom.

St. Jude patient Kaitlyn

St. Jude patient Kaitlyn

Soft tissue cancer


Every pinup has a direct impact on the lifesaving mission of St. Jude

  1. St. Jude patient wearing  a mask, painting

    The purchase of three pinups could help provide a pediatric isolation mask to protect patients with compromised immune systems.

  2. St. Jude patient Eden

    St. Jude patient Eden

    The purchase of seven pinups could help provide a medical teaching doll to help patients understand medical procedures.

  3. St. Jude patient art

    The purchase of 10 pinups could help provide a new toy for hospital play areas at St. Jude housing facilities.

  4. St. Jude patient Brayden

    St. Jude patient Brayden

    The purchase of 22 pinups could help provide rehabilitation weights to help improve patients’ quality of life.

  5. St. Jude patient Deuce

    St. Jude patient Deuce

    The purchase of 36 pinups could help provide meals for one day for a St. Jude family in Kay Kafe, the St. Jude cafeteria.

  6. St. Jude patients Olivia and Natalie

    St. Jude patients Olivia and Natalie

    The purchase of 100 pinups could help provide a pair of pediatric crutches.

  7. St. Jude patient Riku

    St. Jude patient Riku

    The purchase of 265 pinups could help provide one red blood cell transfusion for a St. Jude patient.

Items listed here are representative of services and supplies that are part of the treatment and care of children at St. Jude. The cost of each item or service is an approximation, and will vary based on actual costs incurred and individual patient needs. Your donation will be used for the general operating needs of St. Jude, where no family ever receives a bill for treatment, lodging, travel or food.


Cause marketing can benefit your brand

Support a cause

St. Jude donors are up to 2x more likely to shop brands that support a cause.†

Positively impact society

78% of Americans believe that companies should positively impact society.*

Make a difference

95% of Gen Z expect brands to engage them to make a difference.‡


Artwork by St. Jude patient Jaden


† EDGE Research, 2018.
* Cone Communications Purpose Study, 2018
‡ 3DoSomething Strategic Pulse of Gen Z, 2020

Become a St. Jude pinup partner

Email today.

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