JOANN became a partner with St. Jude Children’s Research Hospital in October of 2017 and launched their first St. Jude Thanks and Giving® campaign on November 1, 2017. In their first year, JOANN stores across the country asked customers to donate at the register and also created an innovative social campaign called “Make to Give”.
In their first year of partnership, JOANN raised over $186,000. In their second year, they added a coupon available at checkout for customers who gave $1 or more to St. Jude, which nearly tripled the fundraising efforts. In March of 2019, JOANN visited the hospital to host a craft party with St. Jude patients and to hand out blankets that were created during the 2018 Holiday Make to Give campaign.
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