JOANN became a partner with St. Jude Children’s Research Hospital in October of 2017 and launched their first St. Jude Thanks and Giving® campaign on November 1, 2017. In their first year, JOANN stores across the country asked customers to donate at the register and also created an innovative social campaign called “Make to Give”.
During the "Make to Give" campaign, JOANN used their social media platforms to encourage their customers to come in stores and make an ornament to give to a family member of friend. For each ornament made, JOANN donated $1 to St. Jude, up to $50,000.
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