St. Jude applies the following mandates when contemplating an alliance with a member of the business community.
- Conflict of Interest: If the principal person executing a sponsorship/partnership deal is affiliated with the prospective partner entity and therefore the principal could benefit—or could be perceived as benefitting—personally from the deal, the partnership is not appropriate.
- Control: St. Jude must retain control and approval over partnership elements such as content, programming, branding, etc. All instances of the St. Jude brand being represented in sponsor/partner materials must meet St. Jude branding guidelines and needs to be approved by the respective St. Jude entity before the materials go to press. In addition, all decisions regarding a sponsored event or educational materials with sponsorship attached must be decided upon by the St. Jude entity in coordination with the sponsor.
- Endorsement: St. Jude and its affiliated offices do not engage in direct or implied endorsements. Specifically, St. Jude non-endorsement language states: " St. Jude Children’s Research Hospital name and emblem are used with permission, which in no way constitutes an endorsement, express or implied, of any product, service, company or individual."
- Exclusivity: Neither St. Jude nor its affiliates may allow company-wide or category exclusivity across the organizations. It is in the best interest of St. Jude to "define" business categories in as narrow a manner as possible in order to maximize the spectrum of potential partners.
- Fundraising Sales and St. Jude Resources: The promotion should not require ALSAC/ St. Jude to conduct all promotional effort or commit major resources in order to actualize the fundraising potential.
- Ownership: St. Jude must retain ownership of all St. Jude initiatives, program campaigns, content and materials.
- Pass-through/Assignment: Partnership benefits/elements may not be passed-through, assigned or sold to other parties. Giving away sponsorship/partnership rights or benefits is known as a “pass-through” or “assignment” of rights and it is in the best interest of St. Jude to limit sponsorship rights to those companies that entered into partnership with St. Jude.
- Promotional Efforts: Promotions cannot utilize door-to-door sales, telemarketing, direct mail or vending machine sales. Promotions will not be based on acquiring, using the names of, or soliciting St. Jude donors, vendors, partners or employees.
- Revenue: St. Jude does not split revenue with other charities. Any national promotion will provide a minimum of $100,000 in the first year.
- St. Jude Children’s Research Hospital is not currently accepting proposals that include or are within the following categories:
- Adult content
- Alcoholic beverages
- Dangerous products/firearms
- Live animals
- Toxic substances
- Pharmaceutical/medical supplies
St. Jude strongly adheres to the Better Business Bureau’s Standards for Charity Accountability.