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St. Jude Brand Ambassadors

Champions, creators, gamers and influencers are raising awareness and support for children with cancer and other life‑threatening diseases.

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What Is a St. Jude Ambassador?

A St. Jude Ambassador is an advocate who shares the mission of St. Jude Children's Research Hospital with their audiences, inspires generosity and helps ensure families never receive a bill from St. Jude for treatment, travel, housing, or food – so they can focus on helping their child live.

Ambassadors include influencers, digital creators and gamers, entertainers and other public figures, all working toward one goal: increasing awareness and support for St. Jude.

 
 
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Why become an ambassador for St. Jude?

 
 
An illustration of parents with their child represents a St. Jude family.

Make a measurable difference by supporting research and patient care.

 
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Use your platform for good, no matter the size of your audience.

 
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Join a purpose‑driven community with access to support and engagement opportunities.

 
 

Ways to get involved

Potential ambassador pathways

 
A St. Jude Hero shows off their multiple race medals.
 

Community ambassadors

For individuals passionate about local engagement, peer‑to‑peer fundraising, and sharing the St. Jude story.

Common activities: campaigns, events, storytelling and encouraging support.

 
 
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Influencers, gamers and public figures

For creators, entertainers, athletes and leaders with established audiences who want to amplify impact at scale.

Common activities: digital storytelling, campaign support and strategic collaborations.

 
 
 
 

How it works

 
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1. Contact us

Tell us about your interest and background.

 
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2. Get matched

Opportunities align with your strengths and reach.

 
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3. Activate

Access tools, content and support.

 
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4. Grow

Deepen involvement through campaigns and milestones.

 
 
 
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What is the impact of a charity ambassador program?

St. Jude Ambassadors help:

  • Educate communities and audiences about the mission of St. Jude: Finding cures. Saving children.®
  • Support fundraising initiatives to help ensure that families never receive a bill from St. Jude.
  • Expand awareness of childhood cancer research.

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St. Jude patient Eli sitting on the ground in an outdoor portrait.
 
St. Jude patient Valentina gets a big hug from her mother.
 
St. Jude patient Leonel laughing as he explores toys in a play area.
 
St. Jude patient Aspen smiles while holding a teddy bear and looking off into the distance.
 
St. Jude patient Aylin gazes upon a birthday cake aglow with candles.
 
St. Jude patient Reagan grins while playing with a toy birthday cake in an activity area.
 
St. Jude patient Miguel gets a kiss from his mom in this environmental portrait taken in a play area at St. Jude.
 
Patient Erma smiles for an environmental portrait taken while in treatment at St. Jude.
 

Shown from top left to right: St. Jude patients Eli, Valentina with her mom, Leonel, Aspen, Aylin, Reagan, Miguel with his mom, and Erma

 
 
 
 

Stories from the ambassador community

Explore how St. Jude Ambassadors turn passion into purpose through creativity, commitment and community.

 
St. Jude supporter Ryan Trahan wears an orange cowboy hat.
 
 
 
St. Jude supporter Sammy Anzer holds a microphone while on stage.
 
 
 
St. Jude supporters Chip and Joanna Gaines in the dining room of The Domino's Village at St. Jude.
 
 
 
Metal Meal Meltdown streamers who support St. Jude wear heavy-metal-inspired clothing.
 
 
 
 
 
 

Frequently asked questions

 
    • Nano (1K–10K followers)
    • Micro (10K–100K followers)
    • Macro (100K–1M followers)
    • Mega (1M+ followers)
     
     

  2. Ambassadors are passionate about the St. Jude mission and willing to advocate responsibly.

     
     

  3. Opportunities vary and may include awareness, fundraising or both.

     
     

  4. Charity ambassadors can participate in a number of ways. Some examples include:

    • Join campaigns: Shine a spotlight on childhood cancer through national efforts like Childhood Cancer Awareness Month.
    • Attend events: Your presence draws attention, inspires giving and elevates every moment.
    • Host a Friend-Raiser: Turn a gathering into a movement by introducing others to the mission.
    • Amplify the mission: Use your voice in media and appearances to share stories of hope across to national audiences.
    • Engage online: Inspire your followers with authentic content that drives action.
     
     

  5. Contract signing is dependent upon how you activate with us. A St. Jude contact will reach out to you with further information if a legal contract needs to be signed.

     
     

  6. We appreciate the support of people of all ages. Our St. Jude contact will reach out if there are activations better suited for your age group.

     
     

  7. You should receive an automated thank-you message. If not, please submit the form again or email ALSACinfluencers@alsac.stjude.org.

     
     

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Ready to make an impact?

Your voice can help change the future for children everywhere. Together, we can save more lives.

 
 
Fill out my online form.

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