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Kia and St. Jude 'Holiday Journey' car commercial

Kia takes St. Jude patients on a trip to the North Pole in a car — without ever leaving the hospital.

A Kia car with bright lights in the background Kia and St. Jude Holiday Journey commercial

Kia takes St. Jude patients on a Holiday Journey.


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Partners like Kia and supporters like you help ensure that St. Jude can continue to lead the way the world understands, treats, and defeats childhood cancer and other life-threatening diseases.

With the Kia Year-End Event, each new qualifying Kia vehicle sold and delivered in the U.S. from Nov. 11 to Dec. 31, 2022, will benefit St. Jude Children’s Research Hospital, with a $1 million minimum donation.*

*Kia will donate $8 for every new Kia vehicle that is purchased or leased at authorized Kia dealerships, and delivered to retail customers, between Nov. 11, 2022 and Dec. 31, 2022 — with a guaranteed minimum donation of $1 million— to St. Jude Children’s Research Hospital.  See for more details.

Video production crew working on set during filming of the Kia and St. Jude Holiday Journey commercial

Production crew on set during filming of the Kia and St. Jude Holiday Journey commercial


Behind the scenes of the Kia commercial production at St. Jude

No Bill Icon

Families never receive a bill from St. Jude for treatment, travel, housing or food — so they can focus on helping their child live.


There is humanity here that I just don’t think exists anywhere else.

St. Jude patient Luna's father

St. Jude patient Luna gets a big kiss and a hug from her father during their studio portrait session

Every child deserves a chance to live their best life and celebrate every moment. When you support St. Jude, you help give kids with cancer around the world that chance. Together, we can save more lives.

An illustrated icon of two children.
St. Jude patient Aspen smiles and poses for her studio portrait

St. Jude saved us. It saved the family. St. Jude is a gift.

St. Jude patient Aspen's father

20/80 Survival rate icon

When St. Jude opened in 1962, childhood cancer was considered incurable. Since then, St. Jude has helped push the overall survival rate from 20% to more than 80%.


She’s doing great. You wouldn’t think she was ever sick.

St. Jude patient Adalyn's mother

St. Jude patient Adalyn and her mom share an embrace as they pose for a studio portrait

St. Jude cares for some of the world’s sickest children regardless of their race, ethnicity, beliefs, or ability to pay. Our patients receive the customized care they need to treat childhood cancer and other life-threatening diseases, no matter what barriers they may face.

An illustrated icon of people and a heart.
St. Jude patient Luxe shares an embrace with her mom for her studio portrait

St. Jude took away one of the most stressful situations we would have faced. We were able to have peace of mind.

St. Jude patient Luxe's mother

An icon illustration of a building

We won't stop until no child dies from cancer.


I love St. Jude, and I'm thankful for it.

St. Jude patient Rinoa

St. Jude patient Rinoa grins as she poses for her studio portrait in a This Shirt Saves Lives T-shirt

Thank you for your support of the kids of St. Jude during the holiday season — and all year long.

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