Kia and St. Jude 'Holiday Journey' car commercial
Kia takes St. Jude patients on a trip to the North Pole in a car — without ever leaving the hospital.


Partners like Kia and supporters like you help ensure that St. Jude can continue to lead the way the world understands, treats, and defeats childhood cancer and other life-threatening diseases.
*Kia will donate $14.00 for every new Kia vehicle that is purchased or leased at authorized Kia dealerships, and delivered to retail customers, between 11/16/2023 – 1/2/2024 with a guaranteed minimum donation of $1,500,000 to St. Jude Children’s Research Hospital. See kia.com/seasonofgivingback for more details.

Production crew on set during filming of the Kia and St. Jude Holiday Journey commercial
Behind the scenes of the Kia commercial production at St. Jude
Thank you for your support of the kids of St. Jude during the holiday season — and all year long.
