Join Kia in supporting St. Jude

Kia became a proud supporter of St. Jude Children’s Research Hospital in 2022 and partners with St. Jude through the company’s “Accelerate the Good” charitable initiative, supporting St. Jude through its end-of-year sales event. 

As part of a 2022 campaign, Kia made a substantial investment in advertising featuring St. Jude patients and made a donation for each new Kia car sold or leased during the campaign, which amounted to a total donation of $1.1 million and garnered national media exposure. The commercial was shot on the St. Jude campus and featured St. Jude patients participating in a virtual "Holiday Joyride" to the North Pole.

Again, in 2023, Kia supported the lifesaving mission of St. Jude in 2024 through its "Accelerate the Good" campaign, and donated $1.8 million from their end-of-year sales event. 
 
Kia also serves as a $250,000 National Series Sponsor of the St. Jude Walk/Run series, and raises additional funds through peer-to-peer fundraising. 

To date, Kia and its dealers and vendor partners have donated more than $3.9 million to the lifesaving mission of St. Jude.