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Video production crew working on set during filming of the Kia and St. Jude Holiday Joyride commercial

Video production crew working on set during filming of the Kia and St. Jude Holiday Joyride commercial

 
 

Kia is accelerating the good for the families of  St. Jude

Kia became a proud supporter of St. Jude Children’s Research Hospital in 2022. 

With the 2022 Kia Year-End Event, each new qualifying Kia vehicle sold and delivered in the U.S. from Nov. 11 to Dec. 31, 2022, will benefit St. Jude, with a $1 million minimum donation.*

The 2022 Kia Year-End Event will feature a national ad campaign starring St. Jude patients and families that will launch in December. The heartwarming TV spot, filmed on the St. Jude campus, takes patients on a holiday “journey” through a sea of lights in a brand-new Kia vehicle.

Earlier in 2022, Kia donated to St. Jude as part of their 10 millionth Kia vehicle sold in the U.S., and again as part of the groundbreaking announcement for a new EV manufacturing plant in the state of Georgia. 

St. Jude is honored to be part of Kia’s annual Accelerate The Good campaign.

*Kia will donate $8 for every new Kia vehicle that is purchased or leased at authorized Kia dealerships, and delivered to retail customers, between Nov. 11, 2022 and Dec. 31, 2022 — with a guaranteed minimum donation of $1 million — to St. Jude Children’s Research Hospital.  See kia.com/seasonofgivingback for more details.

 
 

The support of Kia and its customers helps ensure that families never receive a bill from St. Jude for treatment, travel, housing or food — so they can focus on helping their child live. 

 
St. Jude patient Adalyn is in a directors chair holding a clap-board on the set of a Kia and St. Jude commercial.

St. Jude patient Adalyn on the set of the Kia and St. Jude Holiday Joyride commercial

 
 

Other ways to get involved

 
 
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