Join Kia in supporting St. Jude
St. Jude patient Misheel
Kia began its partnership with St. Jude Children's Research Hospital in 2022 with a national advertising campaign filmed on the St. Jude campus. The spot brought the magic of the season to life as patients experienced a virtual “Holiday Joyride” to the North Pole. Kia included a donation for each Kia vehicle sold or leased.
Since then, Kia has deepened its commitment through generous annual gifts, including a $2 million donation in 2026 to help ensure families never receive a bill from St. Jude for treatment, travel, housing, or food—so they can focus on helping their child live.
Each September, Kia stands with St. Jude during Childhood Cancer Awareness Month as an annual National Series Sponsor of the St. Jude Walk; and every holiday season Kia joins the St. Jude Thanks and Giving® campaign to help make a meaningful difference for children and families facing cancer and other life-threatening diseases.
Together, Kia and its dealers have contributed more than $7.7 million to advance the work of St. Jude and give kids with cancer the chance they deserve.
The support of Kia and its customers helps ensure that families never receive a bill from St. Jude for treatment, travel, housing or food — so they can focus on helping their child live.
St. Jude patient James
Other ways to get involved
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Take a virtual tour of St. Jude
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Free cards for hospitalized kids
Send cards for hospitalized kids at St. Jude to bring support and encouragement to patients and their families.
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Workplace Giving
Support St. Jude through workplace giving programs like payroll deduction, matching gifts, fundraisers, and volunteer grants. Make an impact at work.
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Support our kids all year long
Discover how to give to the lifesaving mission of St. Jude without making a monetary donation.