Phoenix Theatres Entertainment in Knoxville, Tennessee is currently among the largest theatre circuits in the United States.
Phoenix Theatres has supported St. Jude in the Thanks and Giving campaign since 2007 by running St. Jude's Thanks and Giving PSA during November/December. Phoenix also sells pinups during the campaign timeframe, raising more than $21,000 in 2017 and more than $600,000 since 2007. Additionally, Phoenix plays St. Jude Master Brand PSAs throughout the year as advertising space becomes available. Phoenix also participates in the annual St. Jude Walk/Run to End Childhood Cancer in Knoxville each year.