Sometimes referred to as “social fundraising,” peer-to-peer fundraising is when an individual collects donations from people in their network for a particular cause. By starting or participating in a peer-to-peer fundraising campaign, you'll help spread awareness of your charity and support its mission.
How does peer-to-peer fundraising work?
Peer-to-peer fundraising involves enlisting your network of friends, family and acquaintances to support a worthwhile cause. To run a successful campaign, you'll want to:
1. Set realistic and achievable goals
A realistic fundraising goal can help both you and your donors feel motivated. You may also want to consider breaking your campaign into small, attainable milestones.
2. Provide clear and compelling messaging
Donors will want to know the “why” behind the cause they're being asked to support, so be sure to provide clear messaging that introduces the charity and why you chose to fundraise for it.
3. Create an engaging and motivating campaign challenge
People are often motivated by ideas and activities that are fun. So be creative, and design a challenge that you think will engage and motivate your peers.
Creating a sense of community and engagement can help when developing your peer-to-peer fundraising campaign. Think outside the box, and incorporate ideas tailored to your network. Here are some general peer-to-peer fundraising ideas:
- Athletic events, such as a 5K run or a golf tournament
- Car washes
- Gala events
- Giving days
- Scavenger hunts
- Social media challenges
- Trivia nights
- Virtual challenges
Why should I fundraise for St. Jude?
Every child deserves a chance to live their best life and celebrate every moment. When you support St. Jude, you can help make cures possible for kids with cancer. Together, we can save more lives.