What is peer-to-peer fundraising?
Sometimes referred to as “social fundraising,” peer-to-peer fundraising is when an individual collects donations from peers for a particular cause. These campaigns support nonprofit organizations like St. Jude in their missions to bring about positive change in the world. By starting or participating in a peer-to-peer fundraising campaign, you'll help spread awareness of your charity and help support its mission.
How does peer-to-peer fundraising work?
Simply put, peer-to-peer fundraising is all about enlisting your network to support a worthwhile cause. To run a successful campaign, it will be important to do the following:
Set realistic and achievable goals: Realistic goals help participants feel motivated. When looking to set a larger overall goal, consider breaking the campaign down into smaller, more attainable milestones.
Provide clear and compelling “Why” messaging: Participants will want to know the “why” behind what they are being asked to do, so providing clear messaging can make all the difference when rallying the troops.
Create an engaging and motivating campaign challenge: “Fun” is an effective motivation tool. This is where you get to be creative and design a challenge that you think will engage and motivate your peers.
What are some peer-to-peer fundraising ideas?
As previously mentioned, it's important to create a sense of community and engagement when developing your peer-to-peer fundraising campaign. Feel free to think outside of the box and incorporate ideas tailored to your network. Some general peer-to-peer fundraising ideas include:
- Athletic events such as a 5K run or a golf tournament
- Car washes
- Event galas
- Giving days
- Scavenger hunts
- Social media challenges
- Trivia nights
- Virtual challenges
Why start a peer-to-peer fundraiser for the kids of St. Jude?
Families never receive a bill for treatment, travel, housing or food — so they can focus on helping their child live.
When St. Jude opened in 1962, childhood cancer was considered incurable. Since then, St. Jude has helped push the overall survival rate from 20% to more than 80% within the U.S., and we won't stop until no child dies from cancer.
Every child deserves a chance to live their best life and celebrate every moment. When you support St. Jude, you help give kids with cancer around the world that chance. Together, we can save more lives.
How to make a donation to St. Jude
Alongside peer-to-peer fundraising, there are several ways you can support the patients and families of St. Jude:
- Make a one-time donation online or via mail. You can also dedicate your donation to someone with a memorial gift.
- Become a St. Jude Partner in Hope when you commit to monthly gifts.
- Explore workplace giving, like seeing if your employer has a matching gift program.
- Consider leaving some of your assets to St. Jude with planned gifts through your will or bequest.