Digital influencers join forces with St. Jude for Childhood Cancer Awareness Month
Group to rally supporters from coast to coast in September
MEMPHIS, Tenn., August 30, 2018 – A group of digital influencers from across the country will partner with St. Jude Children’s Research Hospital for Childhood Cancer Awareness Month in September, engaging with their millions of followers to help build awareness and help end childhood cancer.
These official digital ambassadors for the St. Jude Childhood Cancer Awareness Month campaign represent communities from Los Angeles to Washington, D.C. While they cover such diverse topics as travel, lifestyle, family and fitness, they are united by the mission of St. Jude: Finding cures. Saving children®. Many of them also will be taking part in St. Jude Walk/Run to End Childhood Cancer events in their local communities.
The official digital influencers for the St. Jude Childhood Awareness Month campaign are:
- Emelia Cellura of Half-Crazy Mama in San Francisco.
- Leanette Fernandez of Funtastic Life from Davie, Fla.
- Camille Gabel from Growing Up Gabel out of Las Vegas.
- Riche Holmes Grant of The Riche Life from Washington, D.C.
- Mimi Green of Mimi Cute Lips out of Washington, D.C.
- Whit Honea of Dads 4 Change in Los Angeles.
- T Lopez of Mom Life Yo from Los Angeles.
- Tammilee Tillison of Tammilee Tips out of Spokane, Wash.
Several of the influencers recently visited the St. Jude campus to meet with childhood cancer survivors and learn more about how St. Jude is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases.
From stories of survivorship to the groundbreaking treatments and incomparable quality of care at St. Jude, the visit left a lasting impact on the group. The influencers were deeply moved by the vision of St. Jude founder Danny Thomas, whose belief that “no child should die in the dawn of life” still drives the extraordinary work being done at the hospital, including discoveries that are freely shared around the world so that doctors and scientists can save thousands more children.
“This incredibly talented group will bring the story of St. Jude to even more people in a way that both educates and inspires,” said Richard Shadyac Jr., President and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. “We celebrate this new engagement and look forward to seeing it grow as these influencers help us continue to focus on what matters most – finding cures and saving children.”
The eight official digital influencers will collaborate with St. Jude throughout September, using their platforms to mobilize communities and build on the sense of togetherness that unites more than 11 million supporters for the hospital each year.
They will share original content, including stories, photos and videos, as well as rally their supporters to participate and fundraise for their local St. Jude Walk/Run to End Childhood Cancer events.
To join these influencers in giving back to the mission of St. Jude during Childhood Cancer Awareness Month, visit stjude.org/together.
About St. Jude Children’s Research Hospital
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Its purpose is clear: Finding cures. Saving children.® It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to more than 80 percent since the hospital opened more than 50 years ago. St. Jude won’t stop until no child dies from cancer. St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org, liking St. Jude on Facebook (facebook.com/stjude), following St. Jude on Twitter and Instagram (@stjude) and subscribing to its YouTube channel (youtube.com/user/MyStJude).