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Give the gift of good fortune this Lunar New Year

Help send good fortune to the next generation by exploring gift ideas from Asian American businesses that support the kids and research of St. Jude.

St. Jude patient Calvin smiling.

St. Jude survivor Calvin


Lunar New Year gifts support a good cause with a donation at checkout

St. Jude is grateful to partner with Asian American and Pacific Islander-led brands to celebrate unity and prosperity during Lunar New Year. Explore gift ideas that support St. Jude — we're leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases.

Year of the rabbit logo of a rabbit peeking over a 2023 ribbon.

Art inspired by St. Jude patient Coraliz


Celebrate the Year of the Rabbit


Other ways to give

St. Jude patient Maelin-Kate similing.

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St. Jude patient Max

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Meet Max


Thanks to our partners and generous donors like you, St. Jude:

  • has helped increased the long-term survival rates for acute lymphoblastic leukemia (ALL) from 40% to 94%
  • is developing new, improved treatments for children with cancer, creating more clinical trials for cancer than any other children’s hospital
  • is leading research to improve chemotherapy safety and effectiveness for pediatric patients of East Asian descent affected by ALL
  • is leading a global initiative to end childhood cancer, sharing the breakthroughs it makes so that every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children


Lunar New Year FAQs:

What is Lunar New Year?

Lunar New Year, which is also called Spring Festival, celebrates the beginning of a new year on the lunisolar calendar. It is the most important holiday of the year and is widely celebrated by many of the East and Southeast Asian diaspora all over the world. Lunar New Year is referred to as Chinese New Year in China, Tết (or Tết Nguyên Đán) in Vietnam, and Seollal in Korea. 


When is Lunar New Year?

Lunar New Year begins on the new moon, which appears at the end of January to the end of February. Lunar New Year celebrations last just over two weeks and end on Lantern Festival, which occurs on the 15th day of the first lunar month. In 2023, Lunar New Year begins on January 22. Lantern Festival is on February 5, 2023.


What's the Chinese zodiac animal for 2023?

The year 2023 is the Year of the Rabbit, starting on Jan. 22, 2023 and ending in Feb. 2024. To outsiders, the Rabbit’s kindness may make them seem soft and weak. In truth, the Rabbit’s quiet personality hides their confidence and strength.


What are Lunar New Year traditions and celebrations?

  • New Year’s Eve Dinner, or a reunion dinner when all family members gather, is the most important part of the celebration. Traditional feasts include chicken, fish, duck, and pork dishes.
  • Drums and fireworks are used to ward off evil spirits with loud noises.
  • Envelopes filled with money are given by married adults to children to bring good wishes and luck for the new year ahead.
  • Cleaning before the New Year gets rid of the bad luck and welcomes good luck.
  • Decorations like red lanterns, spring couplets, and paper cuttings are in red, a symbolic color for good fortune.

Thank you to the brands supporting St. Jude with a donation-ask at checkout:

Wild Orchard
At Wild Orchard, our mission is to help people everywhere achieve better health while making a positive impact on the planet through our regeneratively grown organic teas. Our tea farm is the world's very first Regenerative Organic Certified® tea farm.

The tea trees on our Jeju Island farm are lush and hardy, thriving alongside the rich wildlife native to the island—a clear indication that our teas have been raised with absolutely no chemicals, pesticides or artificial inputs.

As the perfect validation of the hard of our farmers, our teas have won 17 awards at prestigious international tea competitions. The teas are loved by Michelin chefs and tea newbies alike. 


Based in San Francisco, munchrooms is dedicated to making healthier snacking more achievable and sustainable with our meat-alternative jerky. Our handcrafted jerky has the subtle umami of mushrooms, the flavor of freshly ground spices, and a meaty, satisfying texture. We want to provide people more plant-based meat alternatives that are good for the body and the planet. Through our Asian inspired flavors, we hope to expand people’s cultural palates and bring people together through our mutual love for snacking.


Neuro is always by your side when you need it. We create supplements that fit your lifestyle instead of the other way around, and we’re focused on bringing people together to make smarter choices about how they get energized, focused, and healthier in general. By putting high-quality, science-backed ingredients into tasty gum and mints, people can become the best version of themselves in a smarter way.


Fly By Jing
Where highly charged flavors meet 100% real ingredients. Fly By Jing is the first premium Chinese food company that brings thoughtfully crafted pantry staples to the modern kitchen. Developed by Jing Gao, a chef, entrepreneur and renowned expert on Chinese cuisine, we're on a mission to bring uncensored Chinese flavors to the table.


Yai's Thai
Not everyone is lucky enough to have a Thai mom and Yai (grandma) to create authentic and clean Thai dishes at home, so Leland and Sarah created Yai's to deliver Leland's grandmother's recipes into your home kitchen. Made with fresh ingredients, Yai's sauces, curries and marinades bring bold Thai flavors right to your fingertips, so every meal can be exciting.


Ting's Chips
Ting's is reframing jackfruit for consumers and introducing it in its most snack-able and beloved form: a crunchy chip! The first time I crunched down on a jackfruit chip, I was hooked. Gone were the days of standing forlornly in the snack aisles, deciding between rice crackers and chickpea puffs. I'd FINALLY found a better way to snack. Inspired by my new favorite treat, I created Ting’s.


Uproot Teas
Uproot Teas is founded by a tea-crazed Chinese American woman on a mission to uproot the colonial tea trade and bring taste + transparency to your cup. We partner directly with farmers, paying them higher than fair trade prices to support sustainable agriculture and superior whole leaves & flowers. Proudly a 100% zero-waste, Asian American woman-owned company.


Fun-Gal Snacks was founded on a mission to create innovative snacks that harness the benefits of mushrooms and other underloved veggies - all while supporting social causes. Popadelics, Fun-Gal Snacks’ flagship product, are shiitake mushrooms reimagined for the modern superfood snacker that bursts with flavor and packs an addictive crunch. Popadelics are also vegan, gluten-free, kosher, and non-GMO. Popadelics is currently available in three addictive, mouth-watering flavors — Trippin’ Truffle Parm, Twisted Thai Chili, and Rad Rosemary + Salt. Packed with incredible flavor and a dense, crispy texture, our vegan snacks will have you trippin’ off the taste! A portion of all sales also supports the Fun-Gal Snacks Foundation, which supports health and wellness causes.


Power Up Foods
A few years ago, I was downing cup after cup of coffee for energy but didn't like the taste or jitters. I made the switch to green tea and learned the benefits of l-theanine when combined with caffeine. I'm a huge snacker, so I started making snacks with green tea caffeine to fuel me through busy workdays. Fast forward a few years and hundreds of recipes later, PUFs was born! PUFs offer the same energy boost as a cup of coffee. Crafted with green tea caffeine, PUFs give you focused, sustained energy without jitters or a crash.


Alaska Salmon Co.
Created by a fisherman, raised by the fleet,. Alaskan Salmon Company was born out of an incredible love for amazing seafood. Our founder, Kyle Lee, has a passion for fresh, wild, sustainably caught seafood that is both delicious and healthy. Our company is dedicated to giving you direct access to that amazing seafood straight from our docks in Alaska.