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Share the lifesaving mission of St. Jude on your social media pages to encourage your friends and followers to donate.
| Share Links! | When sharing about your fundraising campaign on social media, always include a link to your personal fundraising page so friends can donate easily or join your team. |
| Get it Trending! | Tag @StJude and use the hashtag #StJudeTrike when posting on Facebook, Twitter, and Instagram. You could even be featured on our social media pages! |
| Post Often! | Keep your fundraising efforts on everyone's mind by sharing how much money you have raised towards your goal. The more frequently you post, the more people you will reach! |
| Make it a Game! | Tag your friends in a post and challenge them to be the next to donate. |
| Say Thanks! | Thank your donors or welcome new team members by tagging them in your status. |
Sample Social Post for reference:
Facebook:
- Families never receive a bill from St. Jude for treatment, travel, housing or food. Join me in supporting this great cause by donating to my fundraising goal for St. Jude [insert page URL].
- Thank you @DonorName for supporting my fundraising goal for St. Jude Children's Research Hospital. Who will be next to help the kids of St. Jude? [insert page URL]
- St. Jude won't stop until no child dies from cancer. Join me in supporting their lifesaving mission by donating to my fundraiser: [insert page URL]
Twitter:
- I'm raising money for @StJude. You can support the kids of St. Jude by donating at [insert page URL]
- I support @StJude because families never receive a bill from St. Jude for treatment, travel, housing or food.
- Thank you @DonorName for supporting me with a donation to @St. Jude. Who's next? [insert page URL]
- St. Jude won't stop until no child dies from cancer. Make a difference by donating at [insert page URL]
Families never receive a bill from St. Jude for treatment, travel, housing or food.
This is so families can focus on helping their child live.
St. Jude won't stop until no child dies from cancer.
When St. Jude opened in 1962, childhood cancer was considered incurable. Since then, St. Jude has helped push the overall survival rate from 20% to more than 80%, and we won't stop until no child dies from cancer.
Customized care for some of the world's sickest kids
St. Jude cares for some of the world’s sickest children regardless of their race, ethnicity, beliefs, or ability to pay. Our patients receive the customized care they need to treat childhood cancer and other life-threatening diseases, no matter what barriers they may face.
St. Jude is a children's hospital that cares for patients for life.
Care doesn’t end when treatment is finished. St. Jude follows patients for life, learning from yesterday’s patients to improve care and outcomes for tomorrow.
St. Jude messaging guidelines
People interact with the St. Jude brand on a daily basis. By presenting ourselves in a clear and consistent way across all points of interaction, we reinforce who we are, how we’re unique and why people should engage with us.
This messaging is meant to provide guidance on how to tell our story in a clear and consistent way, helping strengthen understanding, deepen engagement, inspire action and drive impact.
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