Why is storytelling important for charities?
Impactful storytelling can help you fundraise for the causes you care most about, like St. Jude. Whether it’s for a social media fundraising campaign or a more traditional fundraising event, telling real, impactful stories can show how your favorite charity makes a difference while helping connect donors to your cause.
Share authentic stories
Telling real stories about real people can be an impactful way to connect donors to a cause. If you have a personal connection to St. Jude, we encourage you to share your story with others.
- Ensure you're being transparent and authentic. People should be confident their contributions are supporting a cause they can trust.
- Real stories help donors see themselves in the circumstances of others, helping create a shared sense of connection.
Engage with heartfelt narratives
Striking an emotional chord with your audience is key to successful charity storytelling. When fundraising for organizations such as St. Jude, consider these approaches:
- Celebrate resilience and progress: Discover the history and accomplishments of St. Jude, and join us in celebrating our progress and milestones.
- Empathize and connect: Step into the shoes of your readers. Reflect on the emotions that stir you the most. Let these feelings guide you in crafting genuine emotional connections with others, shaping your message to resonate on a personal level.
Embrace visual storytelling
Incorporating visual elements, like photos and videos, is a great way to tell a compelling story.
Inspire action
To improve your fundraising, try adding an ask, or call to action (CTA), in your message. This can inspire people to take action and know they can make a difference. Keep your request simple and direct, ensure it’s something your audience can actually do, and guide them clearly on how to help. Here are some simple asks you could use when fundraising for St. Jude:
- Your support ensures that families never receive a bill from St. Jude for treatment, travel, housing or food — so they can focus on helping their child live.
- Join our cause, and help St. Jude give every child with cancer a chance.
- St. Jude won't stop until no child dies from cancer. Join us, and make a donation.
Online campaigns should include a link to a donation form.
Looking for more fundraising information?
Why should I fundraise for St. Jude?
Every child deserves a chance to live their best life and celebrate every moment. When you support St. Jude, you can help make cures possible for kids with cancer. Together, we can save more lives.
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