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The fourth annual

MN for St. Jude

Influencer Toolkit

Join Our Influencer Network Download Social Media Assets

 
 

Thank you for participating in this virtual giving campaign!

Fill out the form bellow to join our #MNforStJude influencer network. Then download any of the content on this page and share your own stories and experiences with St. Jude on your social media channels. 

 
Patient Olivia on a swing.

St. Jude patient Natalie and her mom

 
 
 
 

Join our influencer network

Fill out my online form.

Social media best practices

  • Tag St. Jude social media accounts whenever St. Jude is mentioned in your post:
    • Facebook: @StJudeMinnesota, St. Jude Children’s Research Hospital 
    • Twitter: @StJude
    • Instagram: @stjudeminnesota, @stjude
  • Use our campaign hashtags #MNforStJude or #stjudeambassador or #stjude when appropriate.
  • Link to stjude.org/mnforstjude to encourage your followers to get more information.
  • Retweet or share social media posts from St. Jude social media accounts.
  • Due to patient privacy laws, it is important that patient photos are approved by our organization before our partners use them. Please only use patient photos downloaded from this page.
 

St. Jude brand messaging

St. Jude Children’s Research Hospital® is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Families never receive a bill from St. Jude for treatment, travel, housing or food — so they can focus on helping their child live.

An estimated 400,000 children worldwide get cancer each year. In many low- to middle-income countries, 4 out of 5 will not survive largely due to the lack of access to quality care. At St. Jude, we believe that children all over the world deserve the same chance at survival and are working with doctors and institutions worldwide to make that dream a reality. Every child, everywhere.

Every child deserves a chance to live their best life and celebrate every moment. When you support St. Jude, you can help make cures possible for kids with cancer. Together, we can save more lives.

St. Jude provides comprehensive care and health equality for children with cancer and other life-threatening diseases. We tailor treatment for each child's unique needs, improving outcomes for some of the world’s sickest children.

Because of your support, we can provide children cutting-edge treatments not covered by insurance, at no cost to families.

Treatments developed at St. Jude have helped raise the survival rate for children with cancer in the United States, where 4 out of 5 children survive cancer. In many countries, however, 1 out of 5 children who develop cancer will survive. We won’t stop until no child dies from cancer, no matter where they live.

 

Social media content suggestions

Your followers can help support St. Jude kids by donating $19 or more per month, fundraising $250 or making a one-time donation of $250. Every supporter will get the exclusive MN for St. Jude shirt.

  • Join me in supporting @stjude kids during #MNforStJude! Get this exclusive shirt by donating $19 a month to St. Jude or making a one-time donation of $250. #stjudeambassador.
  • Excited to partner with @stjudeminnesota for #MNforStJude! Learn how you can support patients and families at stjude.org/mnforstjude.
  • Show your support for @stjude by donating $19 per month, giving $250 or fundraising $250 and get this exclusive #MNforStJude shirt. 
 
 

Social media graphics

Download these social media assets and use them to build out your #MNForStJude strategy! We have ready-to-use graphics, patient story posts and templates available – for in-feed posts, Stories and more.

We are so excited to see how you engage your followers during this campaign.

Graphics for Stories   •   Graphics for in-feed posts

  

For Stories

To download an image on your mobile device, double tap the Download button (arrow). When a new window opens with the photo, hold your finger on the photo, then select Save to Photos.

 

 

For In-Feed Posts

To download an image on your mobile device, double tap the Download button (arrow). When a new window opens with the photo, hold your finger on the photo, then select Save to Photos.

 
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