901 Day influencer toolkit

Promotion timeline:
Aug. 26-Sept. 1, 2020

Thank you for supporting St. Jude Children's Research Hospital for 901 Day!

 
St. Jude exterior
 
 

Example messaging

We trust that you know what will drive your audience to take action. The messaging in this toolkit is suggested content. However, so that St. Jude supporters can readily identify our fundraising and awareness partners, please include #StJudeAmbassadorNetwork in all your social media posts about St. Jude.

  1.  
    • The @stjude gift shop is offering a discount to celebrate 901 Day! Use the code “901day” on Sept. 1 for a $9.01 discount on orders of $20 or more. giftshop.stjude.org
    • In honor of 901 Day the @stjude gift shop is offering a discount! Use the code “901day” on Sept. 1 for a $9.01 discount on orders of $20 or more. giftshop.stjude.org
    • Link for Facebook: stjude.org/901day
    • You can support the kids of @stjude on #901Day by donating $9.01 on Sept. 1.
    • Celebrate #901Day in Memphis by donating 9.01 to the kids of @stjude! Your help ensures no family receives a bill from St. Jude for anything.
    • Donate $9.01 to the kids of @stjude. Thanks to your support, families never receive a bill from St. Jude for treatment, travel, housing or food. 
    • @stjude is thankful for Memphians who embrace the mission to find cures for childhood cancer and other life-threatening diseases. 
    • Happy #901Day, #Memphis! 9/01 is also the first day of Childhood Cancer Awareness Month. What is going on in Memphis and @stjude is changing the world.
    • Happy #901Day, Memphis! 9/01 also the first day of Childhood Cancer Awareness Month. Treatments invented at @stjude in Memphis have helped raise the childhood cancer survival rate from 20% to more than 80% since the hospital opened in 1962..
    • #901Day in #Memphis is also the first day of Childhood Cancer Awareness Month. @stjude leads the way the world understands, treats and defeats childhood cancer.
    • In honor of #901Day, celebrate Memphis by donating $9.01 to the kids of @StJude at stjude.org/901day.
    • You can support the kids of @StJude on #901Day by donating $9.01 on Sept. 1. stjude.org/901day
    • Celebrate #901Day in Memphis by donating to the kids of @StJude. stjude.org/901day
    • Donate $9.01 to the kids of @StJude. stjude.org/901day
    • Happy #901Day, #Memphis! 9/01 is also the first day of Childhood Cancer Awareness Month. What is going on in Memphis and @StJude is changing the world. stjude.org/901day
 

Mention St. Jude when you post

Tag our social media accounts when you publish your St. Jude content.

 
St. Jude
 
 

St. Jude brand messaging

Feel free to share these statements, but please keep brand messaging intact.

Short message:

Families never receive a bill from St. Jude for treatment, travel, housing or food. 

 
 

In ~10 words:

Help ensure no family receives a bill from St. Jude for anything.

-Or-

Join us in our lifesaving mission: Finding cures. Saving children.®

 

Short message:

St. Jude has helped push the childhood cancer survival rate from 20% when we opened to more than 80% today. We won’t stop until no child dies from cancer. 

-Or-

We’ve helped push childhood cancer survival rates from 20-80%. We won’t stop until no child dies from cancer.

 
 

In ~10 words:

St. Jude won’t stop until no child dies from cancer. 

 

Secondary messaging

  •  St. Jude is leading the way the world understands, treats and defeats childhood cancer and other lifethreatening diseases. Our purpose is clear: Finding cures. Saving children.
  • St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children.
  • The support of donors gives St. Jude the freedom to focus on what matters most - saving children regardless of their financial situation.
 

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