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901 Day 2021
influencer toolkit

Thank you for supporting St. Jude Children's Research Hospital for 901 Day!

 
St. Jude exterior
 
 

Sample messaging

Please try to post on Sept. 1 and also on Sept. 9 when supporters will #ShowYourGold in support of Childhood Cancer Awareness Month. The gift shop discount will be live Sept. 1-9 so feel free to continue to share that!

    • Link: stjude.org/901day
    • Happy #901Day, #Memphis! 9/01 is also the first day of Childhood Cancer Awareness Month. What's happening in Memphis and @StJude is changing the world. stjude.org/901day
    • You can support the kids of @stjude on #901Day by donating $9.01 on Sept. 1.
    • Celebrate #901Day in Memphis by donating 9.01 to the kids of @stjude! Your help ensures no family receives a bill from St. Jude for anything.
    • Donate $9.01 to the kids of @stjude. Thanks to your support, families never receive a bill from St. Jude for treatment, travel, housing or food. 
    • @stjude celebrates Memphis today and every day. Donate $9.01 to help St. Jude kids.
    • Happy #901Day, #Memphis! 9/01 is also the first day of Childhood Cancer Awareness Month. What is going on in Memphis and @stjude is changing the world.
    • Happy #901Day, Memphis! 9/01 also the first day of Childhood Cancer Awareness Month. Treatments invented at @stjude in Memphis have helped raise the childhood cancer survival rate from 20% to more than 80% since the hospital opened in 1962..
    • #901Day in #Memphis is also the first day of Childhood Cancer Awareness Month. @stjude leads the way the world understands, treats and defeats childhood cancer.
  1.  
    • The @stjude gift shop is offering a discount to celebrate 901 Day! Use the code “901DAY” on Sept. 1-9 for a $9.01 discount on orders of $20 or more. giftshop.stjude.org
    • In honor of 901 Day the @stjude gift shop is offering a discount! Use the code “901DAY” on Sept. 1 for a $9.01 discount on orders of $20 or more. giftshop.stjude.org
 

Mention St. Jude when you post

Tag our social media accounts when you publish your St. Jude content.

Facebook
St. Jude Children's Research Hospital
St. Jude - Tennessee
Instagram
@stjude
Twitter
@StJude
TikTok
@stjude

Campaign Hashtags
#901Day
#ShowYourGold
#ChildhoodCancerAwarenessMonth

 
St. Jude
 
 

St. Jude brand messaging

Feel free to share these statements, but please keep brand messaging intact.

Short message:

Families never receive a bill from St. Jude for treatment, travel, housing or food. 

 
 

In ~10 words:

Help ensure no family receives a bill from St. Jude for anything.

-Or-

Join us in our lifesaving mission: Finding cures. Saving children.®

 

Short message:

St. Jude has helped push the childhood cancer survival rate from 20% when we opened to more than 80% today. We won’t stop until no child dies from cancer. 

-Or-

We’ve helped push childhood cancer survival rates from 20-80%. We won’t stop until no child dies from cancer.

 
 

In ~10 words:

St. Jude won’t stop until no child dies from cancer. 

 

Secondary messaging

  •  St. Jude is leading the way the world understands, treats and defeats childhood cancer and other lifethreatening diseases. Our purpose is clear: Finding cures. Saving children.
  • St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children.
  • The support of donors gives St. Jude the freedom to focus on what matters most - saving children regardless of their financial situation.