National Lipstick Day is July 29

Post a selfie with your fiercest red lipstick with the hashtag #forthekiss to show your love for the kids of @stjude.

Post Your Instagram Selfie

The Story Behind #forthekiss






Patient Kayla with Shalom Blac


Since 2016, beauty influencers have visited St. Jude Children's Research Hospital in Memphis, Tenn. and raised more than $130,000 to support our global mission: Finding Cures. Saving Children.®

A hospital should be fun, very welcoming and just not a scary place to be for kids. At St. Jude I can feel the love and hope everyone has because they know their child is going to be taken care of. We [beauty influencers] can use our huge platforms to come together and support the incredible mission of St. Jude.

- Shalom Blac, YouTube beauty influencer

Shalom Blac makeover with Patient Kayla at  St. Jude

National Lipstick Day #forthekiss

Shalom Blac with patient Kayla


On their visit to St. Jude, beauty gurus engage with patients and their families. Some give patients makeovers to teach the latest makeup trends, which can enhance the patients’ self-esteem as they go through treatment for childhood cancer and other life-threatening diseases.

Laura Lee and Manny Mau with patient

National Lipstick Day #forthekiss

Brianna Fox with patient mom Leticia


For St. Jude to do what they do, to do the research that they do for their patients costs over a billion dollars a year. It’s an entire community that supports everything.

- Brianna Fox, YouTube beauty influencer


St. Jude is leading the way the world understands, treats and defeats pediatric cancer and other catastrophic diseases.

We provide lifesaving treatment at no cost to families

We provide lifesaving treatment at no cost to families

Families never receive a bill from St. Jude for treatment, travel, housing or food — because all a family should worry about is helping their child live.

We're saving children all over the world

We're saving children all over the world


Here’s how you can support St. Jude:


Be social

Share what you've learned about  St. Jude by posting a selfie in your favorite red lipstick and tag @stjude using #forthekiss.

Post Your Instagram Selfie

donate now

Make a donation

Our funding comes from generous supporters like you, which enables us to save all kids regardless of race, religion or financial situation.

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connect with us

Connect with us

Sign up to receive, via email or text, patient stories, research news and info on other ways to support St. Jude.

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