In 2020, Academy Sports + Outdoors took part in their inaugural St. Jude Thanks and Giving® campaign. They sold long-sleeved t-shirts and donated 25% of each purchase to St. Jude. Although they'd sold these t-shirts during previous holiday seasons, this was the first time they supported a charity. ASO successfully raised $150K for the children of St. Jude.
The following year, ASO once again participated in the St. Jude Thanks and Giving campaign. They expanded on their previous success by selling holiday-themed long-sleeved t-shirts both in-store and online, raising a remarkable $500K.
In 2022, ASO continued their partnership by incorporating lounge pants to the product promotion and raised an incredible $1,000,000 for St. Jude.
Overall, Academy Sports + Outdoors has raised $1,655,000 for St. Jude. Academy Sports + Outdoors and their customers will again support St. Jude during the holidays and continue to make a difference in 2023.
Through their support, Academy Sports + Outdoors is helping to ensure that families never receive a bill from St. Jude for treatment, travel, housing or food.
Other ways to support St. Jude