Skip to main content

NFL and St. Jude

As part of our relationship with the NFL, St. Jude has been fortunate to be a part of the NFL Draft, NFL Network's Run Rich Run campaign and NFL #MyCauseMyCleats.

See NFL Campaigns Make a Donation

Rich Eisen NFL running across a field.

Rich Eisen running 40 yards for St. Jude


How the NFL is helping St. Jude through supportive campaigns

Run Rich Run

Rich Eisen with St. Jude patient Allana

Rich Eisen with St. Jude patient Allana


In 2017, Rich Eisen and NFL Network decided to ask fans to do more than just run the 40 but to also donate to St. Jude. Fans who submitted videos had the opportunity to be highlighted on NFL Network during the broadcast of Rich’s run.

Learn More about Run Rich Run


My Cause My Cleats
2023 – 2024

We're fortunate to have NFL players choose St. Jude as their inspiration for their custom designed cleats. NFL players reveal their passions beyond the game and wear their hearts on their feet through the league-driven initiative, NFL My Cause My Cleats.

Rich Eisen St. Jude shoes.

Rich Eisen

Bid on Rich Eisen Custom Cleats Supporting St. Jude Children's Research Hospital.

Bid on Rich's Cleats

Eric Gray and his shoes

Eric Gray with the Giants

Bid on Eric Gray's cleats! Gray has been fundraising for St. Jude since he was in high school. 

Bid on Eric's Cleats

Tennessee Titans shoes

Tennesee Titans

Thank you to the Tennessee Titans, who supported St. Jude during 2023 in My Cause My Cleats!

2023 Auction closed

Tony Pollard and his shoes.

Tony Pollard with the Cowboys

Thank you to Tony Pollard, who supported St. Jude during 2023 in My Cause My Cleats!

2023 Auction closed


St. Jude patient Austin announces the Denver Broncos' NFL Draft


'This is the moment'

St. Jude patient Austin announces the Denver Broncos' first pick at the 2018 NFL Draft.

When St. Jude opened in 1962, childhood cancer was largely considered incurable. Since then, St. Jude has helped push the overall survival rate from 20% to more than 80%, and we won't stop until no child dies from cancer.

Donate Now

St. Jude patient Austin at the NFL Draft.

The NFL and St. Jude partnership

Since 2012, the NFL has partnered with St. Jude, helping patients and families cope with serious illnesses through approaches such as play therapy and peer interaction.

This partnership continues to help raise support and awareness for the lifesaving mission of St. Jude and gives patients unique experiences at various NFL events.

Because of your support, we can provide children cutting-edge treatments not covered by insurance, at no cost to families.

St. Jude patient Kate announcing a pick at the NFL Draft in 2017

St. Jude patient Kate announces a pick at the NFL Draft in 2017


You may also be interested in