How to build a successful fundraising team

The first step in any fundraiser, whether solo or with a team, is to set your goal. A clear goal will help you determine the resources and team members you need to accomplish your mission. 

Your fundraising team may not need formal roles; it can be as simple as having each team member take charge of their own fundraising efforts. 

Other teams may need to be more organized. Some possible fundraising team roles and responsibilities include:

• Director: The director sets the overall direction and goals for the team. Leadership and communication skills should come naturally to this person, as they will guide advertising and event planning while interacting with a variety of people.
• Marketer: The marketer’s purpose is to provide relevant information to your target audience(s). This person should understand how to create attainable publicity goals and the strategies to get there.
• Social media manager: The social media manager can help drive traffic to your event by increasing your followers, RSVPs and engagement across multiple social platforms. This person should have a way with words and be able to answer any questions about the fundraiser.
• Photographer: The photographer can help draw attention to the cause with inspiring and informative photos from your past or current fundraising events. This person should be knowledgeable about photo composition and have a knack for capturing great moments.
• Graphic designer: The graphic designer will focus on your campaign's online and in-person promotion. This person should be artistic, creative and savvy with digital editing programs.

Find teammates who are energized and committed to your cause. If you have a big goal, you'll need determined and hard-working team members to help you get there. If you're looking for specific roles to be filled, promote team openings across social media alongside clear goals and a description of the ask. Assign people you feel will best fulfill the task at hand.