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How to promote a fundraiser

Promoting your fundraiser can be the difference between meeting your goals and falling short. When you fundraise for St. Jude, you help make it possible for us to continue our lifesaving mission: Finding cures. Saving children.®

See Promotion Ideas Find More Fundraising Tips

 
 

Fundraiser marketing channels and media 

Your promotional material can live in two places: online and in person. To maximize your potential reach and impact, consider using both. 

Digital promotion

Sharing high-quality digital content can help you effectively connect with a wide audience. Almost any type of content can be used to promote a fundraiser:

  • Fundraising websites, donation pages and blog articles
  • Infographics
  • Marketing emails and texts
  • Media interviews and press releases
  • Promotional videos

Once your digital content is ready, you can share it online through your website, social media accounts or other digital channels. Depending on the content, you might also reach out to local businesses or media outlets to request they help you spread the word.

Physical promotion

As with digital content, professional-looking printed materials can help present your fundraiser as trustworthy and credible. You have several options for promoting with physical media, and these can have a broad impact, reaching those who might not spend much time online. Consider:

  • Printed materials, like informational pamphlets and flyers
  • Written letters, print mailers and newsletters
  • Promotional window posters and billboard displays
  • Stickers, buttons and other merchandise

Once you create your physical promotional material, decide which method of distribution makes the most sense for your campaign. For example, if you’ve created a flyer or informational pamphlet, consider asking community centers and local businesses if they'll share your materials.

 
 

Additional fundraising resources

Explore our resources page for tools to help you on your fundraising journey for St. Jude. Whether you’re looking for templates to help craft the perfect message to inspire your audience or searching for guidelines to help keep your campaign effective and compliant, we’ve got you covered. Discover everything you need to make a meaningful impact.

Find Resources

 
 

Fundraiser marketing tips

Here are a few fundraising promotion tips to help you make the most of your fundraising efforts. 

 

Build momentum for your campaign

To boost your campaign’s success, consider creating some buzz and excitement before its launch. Try sharing teaser posts or sneak peeks on social media or setting up a digital countdown clock to keep potential supporters in the loop.

These strategies can help increase your fundraiser’s visibility and participation, potentially leading to greater fundraising success over time.

Create strong messaging

People often love stories they can relate to. Sharing compelling stories can help your audience better understand the importance and impact of your fundraiser. Learn more about storytelling for fundraising.

Partner with local businesses

Partnering with local businesses for pledge fundraisers, matching-donation campaigns, fundraising event sponsorships or promotional support can increase your audience. And a partnership can be a win-win by: 

  • Creating positive PR for both the local business and your fundraiser
  • Expanding community engagement
  • Widening your fundraiser’s potential audience and visibility

Use word-of-mouth marketing

Everyday conversations can become a powerful fundraising tool. Share the news about your fundraiser when talking with friends, family, coworkers, neighbors and others. Then encourage them to share with their networks. Word-of-mouth marketing can quickly:

  • Increase your fundraiser's trust and credibility
  • Increase awareness of your cause
  • Encourage donations 
 
 

Interested in learning more about fundraising?

See Our Fundraising Guide

 
 

 Why should I fundraise for St. Jude? 

Every child deserves a chance to live their best life and celebrate every moment. When you support St. Jude, you can help make cures possible for kids with cancer. Together, we can save more lives.

Fundraise for St. Jude

 
 

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