Our strategic marketing team plans and implements programs that work to meet the goals and objectives of our corporate partners. We take an integrated approach to our partnership development, providing you with clear marketing direction, ongoing support and turnkey program implementation.
An integrated partnership with St. Jude benefits both brands. St. Jude reaches television viewers in 97 percent of U.S. households and more than 50 million retail customers — and the 2014 Thanks and Giving ® campaign reached more consumers than ever before.
St. Jude provides extensive partner resources, allowing partners to customize messaging for employees and customers, which results in consistent, compelling campaigns across as many as 50 brands.
Our mission is to save the lives of children stricken with catastrophic illnesses — not just in Memphis, but around the world. That's why St. Jude shares its research freely with physicians and scientists throughout the entire medical community.
Because of the mass appeal and awareness of St. Jude, our target audience is a broad mix of the general public. We have an active national donor base with varied demographics.
As the country's third largest health-related charity, St. Jude has far-reaching presence and brand awareness nationwide. Our branding efforts include paid and public service broadcasting, consistent public relations campaigns and grassroots events and programs through our 33 field offices nationwide.