Wide Open Spaces: Supporting HPV Vaccination in Rural Communities

Improving HPV Vaccination Through Provider Voices: Lessons from Southern California Tribal Health Clinics

February 2026

By Dakota Jones (Lumbee), MPH

As the nation’s most populous state, California is home to over 2.3 million rural residents that face distinct challenges in accessing preventive health care. Between 2019 and 2022, California experienced a 21% decline in HPV vaccine completion for adolescents aged 11–13 years underscoring critical setbacks of preventive care utilization across the state. While statewide HPV vaccine series completion rates remained between 57% and 61%, disparities persisted in rural and Native-serving clinic settings, where limited infrastructure, transportation barriers, and mistrust of healthcare systems contribute to lower uptake.

In Riverside and San Bernardino counties, where large American Indian and Alaska Native populations receive care through the Riverside–San Bernardino County Indian Health Clinic system, these barriers were especially evident. To better understand the dynamics driving these disparities, our team at the University of Southern California partnered with the Riverside–San Bernardino County Indian Health Clinic system and interviewed health care providers across eight rural tribal clinics to identify barriers and effective strategies to improve HPV vaccination within Native communities.

Two women standing behind an information table

Team community outreach at a Southern California school nursing event

Provider Experiences

A strong theme that emerged from these interviews with health care providers was misinformation and the need to provide basic information about HPV vaccination as part of interactions. 

“There needs to be a better understanding of what the HPV vaccine’s goals are and what ages patients can get it. I just had a 36-year-old tell me he was too old to get it — and that came from an RN. We’re perpetuating inaccurate information.”

Healthcare provider

Several providers admitted they had never had structured training on HPV vaccination during their careers, leaving them to “piece together” information from guidelines on their own.

Providers also emphasized the importance of how the vaccine is framed when discussing HPV vaccination with Native families. Many parents immediately connect HPV vaccination to sexual activity, which can create discomfort or resistance towards vaccinating their child. 

“A lot of parents…they think HPV and sex…it links up together. Little do they know it’s preventative [sic] for cancer, so I just try to make them more aware. I try to take the conversation away from sex and focus on long-term cancer prevention.”

Healthcare provider

Finally, many spoke about trust and hesitancy, particularly after COVID-19. 

“From the time of COVID, some patients don’t have a lot of faith in the system when it comes to vaccines. That was a real turning point — people are just reluctant in general.” 

Healthcare provider

Others stressed that rebuilding trust requires relationships beyond transactional care: 

“The most important thing is really establishing that relationship. My role is not to tell you what to do — it’s more about walking alongside you and making a shared decision together.”

Healthcare provider

Strategies That Work

Despite these barriers, health care providers identified several practical strategies. They emphasized normalizing HPV vaccination as routine cancer prevention and integrating vaccination into sick visits, follow-ups, or lab appointments rather than relying on annual well-child visits. Several called for structured vaccine communication training so providers and staff can role-play difficult conversations and build confidence.

One strategy mentioned repeatedly was the Announcement Approach, which presents HPV vaccination as a standard part of adolescent care alongside required immunizations. Providers reported that this framing reduces resistance and increases vaccine acceptance. Clinics interested in this method can explore training resources available through HPV IQ, and the St. Jude HPV Cancer Prevention Program team also offers Announcement Approach Trainings in-person and virtually. Email PreventHPV@stjude.org to inquire. 

Why This Matters

The burden of HPV cancers remains concentrated in California’s most rural counties with Riverside County (9.8%) and San Bernardino County (9.3%) among those with the highest rates. These patterns demonstrate how rural communities, including Native-serving clinic systems, carry a disproportionate burden of disease despite representing a much smaller subset of the state’s population. Providers in these regions are on the frontlines of prevention yet often implement new vaccine guidelines without additional training or culturally-adapted implementation methods. These perspectives underscore that improving HPV vaccination requires more than access, but depends on trust, clear communication, and continuity of care at the provider level.

To meet this need, our team is building a multi-level training model that integrates provider and parent perspectives into future HPV training materials. This approach reflects the strength of mixed-methods research combined with implementation science ensuring interventions are grounded in community lived experiences. Models like this can be utilized across rural and marginalized populations nationally, where context-specific strategies are essential to closing persistent gaps in HPV vaccination and cancer outcomes.


About the author

Dakota Jones

Dakota Jones (Lumbee), MPH

Dakota Jones is an enrolled citizen of the Lumbee Tribe of North Carolina and a second-year PhD student in Health Behavior Research at the University of Southern California. Her work spans several projects within the Initiative for California American Indian Health Research and Evaluation (I-CAIHRE) and the Cancer Care Delivery and Implementation Science team, including collaborations with the Riverside–San Bernardino County Indian Health Clinic system and the Toiyabe Indian Health Project. Dakota’s research focuses on advancing cancer prevention and HPV vaccination uptake among Native and other underserved communities through community-engaged and implementation science approaches that promote Indigenous data sovereignty and health equity.