AutoZone’s philosophy of going the extra mile is evident not only in customer service, but also in support of St. Jude Children’s Research Hospital. In 2012, AutoZone celebrated six years as a St. Jude Thanks and Giving® partner. By joining the St. Jude Thanks and Giving campaign in 2006, AutoZone reached out to its loyal customers to raise funds, then created a specially designed point-of-sale system in 2007 that still serves as a model for other corporate partners today. As a result of this effort, AutoZone raised more than $1.9 million in 2012 alone.
AutoZone began partnering with St. Jude in 2001 through a variety of programs, becoming the title sponsor of the AutoZone Liberty Bowl in 2004. This game provides a tremendous amount of awareness for the hospital as the only national college bowl game where a charity is recognized in the logo. AutoZone officially joined the St. Jude Thanks and Giving campaign in 2006, raising $360,000. By utilizing their point-of-sale system to ask customers to donate, AutoZone was able to make an extraordinary jump in fundraising to $2.1 million in 2007. They have continued to build on this register add-on program through 2012. This use of technology inspired other corporate partners to follow AutoZone’s lead and helped provide a blueprint to increase overall fundraising for St. Jude.
AutoZone’s contributions to St. Jude in 2012 were tremendous, bringing in more than $1.9 million as well as naming the St. Jude campus garage in October. All of these have led efforts to a grand total of $13.4 million in giving during six years of participating in the St. Jude Thanks and Giving campaign. In addition, AutoZoners have supported St. Jude through its employee giving and matching gifts program, raising more than $25,000 in 2012.
AutoZone’s innovation and dedication to the St. Jude mission has helped make the partnership a tremendous success that continues to grow stronger every year.