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Join Varsity Brands

in supporting St. Jude


Varsity Brands has been a proud partner of St. Jude Children's Research Hospital since 2011 and has raised more than $8 million.

Varsity Brands

One of the ways Varsity Brands and its business units, BSN SPORTS, Varsity Spirit and Herff Jones, live out their mission of elevating the student experience is by supporting St. Jude in a variety of ways.

Participants in St. Jude Walk Run 2018 in Kansas City

Participating in a local Walk/Run

Join the Varsity Brands team and participate in the St. Jude Walk/Run to raise funds and awareness for the kids of St. Jude.

Student cheering at Team Up for St. Jude Spirited by Varsity

Engaging your customers

Visit to learn how your customers can support St. Jude by hosting a spirit week to raise funds and awareness for the hospital.

Memphis Marathon participant stretching

Getting fit and raising funds

Unite with nationwide teammate each December and fundraise while you train by participating in the St. Jude Memphis Marathon® and run through the St. Jude campus. We have materials to help you present and explain our partnership.

Varsity Brands receiving the Spirit of St. Jude Award

Spirit of St. Jude Award

Varsity Brands was presented with the "Spirit of St. Jude" award. This honor recognizes Varsity Brands for embodying the mission of St. Jude and fostering the spirit of philanthropy in thousands of young people.

Varsity employees on St. Jude campus

Do even more with your workday

Donations can be deducted directly from your paycheck, making payday a good day for you and a great day for St. Jude kids.

Varsity Brands cheerleader volunteers on St. Jude campus


St. Jude is based in Memphis, Tennessee, however doctors at the hospital are improving care and increasing survival rates for children with cancer worldwide. Learn how to get involved in your community. 

For information about Memphis volunteer opportunities, contact Jessica Simmers at

In 10 years of supporting St. Jude, our partners at Varsity Brands have helped ensure that families never receive a bill from St. Jude for anything, because all they should worry about is helping their child live.


Other ways Varsity Brands supports St. Jude:

Varsity cheerleaders and dancers rally for St. Jude

Varsity Spirit rallies cheerleaders and dancers to raise funds and awareness for St. Jude through letter writing at summer camps and online fundraising at All Star gyms.

Student graduates from St. Jude School Program

Herff Jones has provided student achievement products for the school program at St. Jude. Herff Jones helps our patients celebrate milestones at high school and kindergarten graduations.

Varsity Brands empowers students to raise funds for St. Jude

Together, BSN SPORTS, Varsity Spirit and Herff Jones rally entire schools and communities to raise funds through Team Up for St. Jude Game Day.