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Join Varsity Brands

in supporting St. Jude


Since 2011, Varsity Brands has been a proud partner of St. Jude and raised more than $10 million for St. Jude kids.

Varsity Brands logo

Varsity Brands and its business units, BSN SPORTS, Varsity Spirit and Herff Jones, live out their mission of elevating the student experience by supporting St. Jude in a variety of ways.

Participants in St. Jude Walk Run 2018 in Kansas City

Participating in a local St. Jude Walk/Run

Varsity Brands employees participated in the virtual St. Jude Walk/Run in 2020 and raised more than $37,000. Join the team and participate to raise funds and awareness for St. Jude kids.

Student cheering at Team Up for St. Jude Spirited by Varsity

Engaging customers

Visit to learn how you can support St. Jude by hosting a Spirit Week. We have materials to help you present and explain our partnership.

Memphis Marathon participant stretching

Raising funds while getting fit

Varsity Brands employees participated in the virtual St. Jude Memphis Marathon® in 2020 and raised more than $14,000. Unite with teammates nationwide each December and fundraise while you train.

Target House at St. Jude

Supporting patients and families

Varsity Brands employees sponsored dinners in September 2020 and January 2021 at Target House, the long-term patient housing facility at St. Jude.


10 years of partnership with St. Jude

Thanks to nationwide support from athletes and communities through Varsity Brands, St. Jude continues to lead the way the world understands, treats and defeats childhood cancer and other life-threatening diseases.

St. Jude and Varsity Brands celebrates 10 years of partnership
Spirit of St. Jude award

Spirit of St. Jude Award

Varsity Brands was presented with the "Spirit of St. Jude" award. This honor recognizes Varsity Brands for embodying the mission of St. Jude and fostering the spirit of philanthropy in thousands of young people.

Varsity employees on St. Jude campus

Do even more with your workday

Donations can be deducted directly from your paycheck, making payday a good day for you and a great day for St. Jude kids. Contact your Division’s HR department to sign up.

Varsity Brands cheerleader volunteers on St. Jude campus


St. Jude is based in Memphis, Tennessee, however doctors at the hospital are improving care and increasing survival rates for children with cancer worldwide. Learn how to get involved in your community. 

For information about Memphis volunteer opportunities, contact:
Varsity Spirit, Jessica Simmers:
BSN Sports, Lisa Bartek:
Herff Jones, Kristen Fioritto:

In 10 years of supporting St. Jude, our partners at Varsity Brands have helped ensure that families never receive a bill from St. Jude for treatment, travel, housing or food. 


Other ways Varsity Brands supports St. Jude:

Varsity Brands empowers students to raise funds for St. Jude

BSN SPORTS, Varsity Spirit and Herff Jones rally schools and communities to raise funds through Team Up for St. Jude Game Day.

Varsity cheerleaders and dancers rally for St. Jude

Through letter writing at summer camps and online fundraising at All Star gyms, Varsity Spirit rallies cheerleaders and dancers to raise funds and awareness for St. Jude kids.

Student graduates from St. Jude School Program

Herff Jones has provided student achievement products for the school program at St. Jude. Herff Jones helps our patients celebrate milestones at high school and kindergarten graduations.