Since 2011, Varsity Brands has been a proud partner of St. Jude and raised more than $14 million for St. Jude kids.
Varsity Brands and its business units, BSN SPORTS, Varsity Spirit and Herff Jones, are proud to partner with St. Jude Children's Research Hospital and its lifesaving mission: Finding cures. Saving children.®
Varsity Brands is supporting St. Jude during Childhood Cancer Awareness Month in September as well as Game Day. Give back.® in September through December.
Through their support, Varsity Brands is helping to ensure that families never receive a bill from St. Jude for treatment, travel, housing or food — so they can focus on helping their child live.

St. Jude patient James
Other ways Varsity Brands supports St. Jude:

BSN SPORTS, Varsity Spirit and Herff Jones rally schools and communities to raise funds through Team Up for St. Jude Game Day.

Through letter writing at summer camps and online fundraising at All Star gyms, Varsity Spirit rallies cheerleaders and dancers to raise funds and awareness for St. Jude kids.

St. Jude patient Yara
Herff Jones has provided student achievement products for the school program at St. Jude. Herff Jones helps our patients celebrate milestones at high school and kindergarten graduations.