MillerCoors has raised more than $90 million for St. Jude kids since joining our mission in 1992.
Sponsored by MillerCoors, the St. Jude Halloween Promotion began in 1992 when St. Jude regional offices introduced the “Cool Ghoul” Halloween pinup to local beer distributors. MillerCoors launched this unique fundraising promotion to the MillerCoors family network.
In the first year, more than 40 MillerCoors distributors nationwide participated in the program and raised $174,000. Since its inception, the St. Jude Halloween Promotion has raised more than $90 million for St. Jude.
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Meet our top partners
Learn more about our Halloween sponsors and their commitment to St. Jude.
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About St. Jude
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases.
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Our history
Danny used his fame to fulfill his vow and to change the lives of thousands of children and families. In 1962, St. Jude Children's Research Hospital opened in front of a crowd of 9,000 in Memphis, Tenn.
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Our stories
Meet the patients, families, supporters and staff of St. Jude Children’s Research Hospital, and experience the stories that happen here every day.
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Partner with St. Jude
Meet your corporate social responsibility goals by partnering with St. Jude, a trusted nonprofit with a lifesaving mission: Finding cures. Saving children.®
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Get involved with St. Jude
See the ways you can fundraise for St. Jude or participate in an event to help save the lives of kids with cancer and other life-threatening diseases.
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Ways to give
Find ways to give to St. Jude. Make a donation, memorialize a loved one, give through work or include St. Jude in your will.